Wantworthy is a technology company.
Wantworthy has raised $1.0M across 1 funding round.
Wantworthy has raised $1.0M in total across 1 funding round.
Wantworthy has raised $1.0M in total across 1 funding round.
Wantworthy's investors include Benchmark, Meritech Capital Partners, RRE Ventures.
Wantworthy is a New York-based technology company founded by Lauren McDevitt that provides a universal wish list service, enabling users to track and manage desired products from various online stores, primarily in the fashion retail sector.[1][4] It serves online shoppers seeking easier product discovery and purchase tracking, solving the problem of fragmented wish lists across multiple retailers by offering a centralized platform.[1][2] As a 2011 TechStars NYC graduate, Wantworthy launched a mobile companion app called Fresh in 2013 to highlight new arrivals from favorite stores, demonstrating early growth momentum in mobile shopping tools.[2][4]
Wantworthy was founded by Lauren McDevitt, who serves as CEO, with the company based in New York.[1] Emerging from the 2011 TechStars NYC accelerator, it debuted as an online shopping tool for tracking products users want to buy.[2] By 2013, it expanded with Fresh, a mobile app companion focused on new store arrivals, marking a pivotal move into mobile amid rising e-commerce adoption; one source lists a 2013 founding, likely reflecting this product launch.[2][4]
Wantworthy stands out in online shopping through these key features:
Wantworthy rode the early 2010s boom in mobile e-commerce and personalized shopping, coinciding with smartphones enabling on-the-go discovery tools.[2] Its timing capitalized on growing online retail fragmentation, where consumers juggled multiple sites, making centralized wish lists timely amid rising fashion e-commerce.[1][4] Market forces like accelerator ecosystems (e.g., TechStars) fueled its launch, influencing the startup scene by exemplifying lightweight tools that bridge retailers and users without heavy infrastructure.[2]
Wantworthy's universal wish list positioned it as a pioneer in personalized e-commerce tracking, but limited recent visibility suggests potential dormancy or pivot post-2013.[1][2][4] Next steps could involve AI-driven recommendations or integrations with modern platforms like Shopify, riding trends in social commerce and shoppable content. As retail evolves toward seamless, cross-platform experiences, Wantworthy's core idea—centralized desire management—remains relevant, potentially influencing wishlist features in apps like Instagram or Amazon if revived or acquired. This ties back to its origins: a simple tool making shopping effortless in a cluttered digital marketplace.[1]
Wantworthy has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in August 2012.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2012 | $1.0M Seed | Benchmark, Meritech Capital Partners, RRE Ventures |