Wantable, Inc.
Wantable, Inc. is a company.
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Key people at Wantable, Inc..
Wantable, Inc. is a company.
Key people at Wantable, Inc..
Wantable, Inc. is a Milwaukee-based e-commerce company founded in 2012 that provides personalized styling services through a subscription model, delivering curated "Edits" of apparel, activewear, sleepwear, accessories, and bodywear for men and women.[1][2][3][4][6] Customers take a style quiz, receive handpicked outfits from expert stylists powered by proprietary technology, and enjoy a try-before-you-buy experience at home, solving the problem of stressful traditional shopping by making fashion discovery effortless and confidence-boosting.[2][5][6] With over 3 million boxes styled, $6.1 million in total funding across five rounds, 201-500 employees, and $42 million in revenue, Wantable demonstrates steady growth in the competitive personal styling market.[2][4][5]
Wantable was founded in 2012 in Milwaukee, Wisconsin, with a passion to revolutionize fashion access, believing personal styling should be available to everyone—not just celebrities—by eliminating shopping stress through expert curation and technology.[3][4][5][6] The founders aimed to create a service where customers feel good by looking good, starting with quizzes and stylist-picked outfits delivered nationwide.[2][5] Early traction came from blending human stylists with data-driven tech, backed by over a decade of insights, leading to expansions like Style, Active, Sleep & Body, and Men's Edits, plus limited themed boxes and exclusive products; the company has since styled over 3 million boxes.[2][5]
Wantable rides the wave of personalized e-commerce and subscription fashion, accelerated by post-pandemic demand for at-home try-ons and AI-enhanced discovery amid rising online retail.[1][6] Its timing aligns with consumer shifts toward effortless, data-backed styling—competing with players like Allume, FabFitFun, and Trendy Butler—while leveraging over a decade of proprietary data for precision in a fragmented market.[1][2] By democratizing stylist access via tech, Wantable influences the ecosystem, pushing rivals toward hybrid models and contributing to fashion tech's growth, where tools like Lily AI highlight AI's role in product discovery.[1]
Wantable is poised for expansion by deepening its tech-stylist integration, potentially incorporating more AI for hyper-personalization amid e-commerce trends like predictive styling and sustainable fashion.[1][2][6] Rising subscription fatigue could challenge growth, but its $42M revenue, loyal base, and exclusive products position it to capture market share from broader lifestyle boxes like FabFitFun.[1][4] As fashion discovery evolves with AR try-ons and social commerce, Wantable's human touch may differentiate it, amplifying its role in making styling inclusive—echoing its founding mission to fuel self-confidence nationwide.[5][6]
Key people at Wantable, Inc..
