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§ Private Profile · Tangerang, Indonesia
Wahyoo is a technology company.
Wahyoo operates an integrated platform and mobile application designed to empower small and medium-sized food and beverage businesses in Indonesia. The company provides a suite of solutions including e-procurement for supplies, access to micro-financing, and support through kitchen partnerships, all aimed at streamlining operations and enhancing the efficiency of traditional eateries.
Founded in 2017 by Daniel Cahyadi and Peter Shearer, Wahyoo emerged from a clear understanding of the unique challenges confronting local food stalls, commonly known as warungs, across Indonesia. The founders recognized a need for digital tools and structured support to modernize these traditional businesses and facilitate their sustainable growth.
The platform primarily serves a broad base of Indonesian F&B SMEs, with a particular focus on helping individual warung owners. Wahyoo's long-term vision is to uplift the traditional food business sector by enabling these small enterprises to leverage digital transformation, fostering greater operational stability and encouraging their expansion within the dynamic culinary market.
Wahyoo has raised $12.0M across 2 funding rounds.
Wahyoo has raised $12.0M in total across 2 funding rounds.
Wahyoo has raised $12.0M in total across 2 funding rounds.
Wahyoo's investors include Intudo Ventures, East Ventures, Evowood, Global Brain, Indogen Capital, NH Absolute Return Partners, Nitto Prima Ventura, Isenta Hioe, Amatil X, Arkblu Capital, Gratyo Universal Indonesia, Kinesys Group.
Wahyoo has raised $12.0M across 2 funding rounds. Most recently, it raised $7.0M Series B in October 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2022 | $7M Series B | — | Intudo Ventures, East Ventures, Evowood, Global Brain, Indogen Capital, NH Absolute Return Partners, Nitto Prima Ventura | Announced |
| Aug 1, 2020 | $5M Series A | Intudo Ventures | Isenta Hioe, Amatil X, Arkblu Capital, Gratyo Universal Indonesia, Indogen Capital, Kinesys Group, Selera Kapital | Announced |
Wahyoo is a technology company founded in Indonesia that builds a mobile app platform to digitize and optimize operations for traditional warung (small street-side eateries like warung makan and warteg).[1][2][6] It serves warung owners by providing order management, supply chain logistics, financial services (including "pay later" financing and savings plans), training programs, and access to wholesale supplies at scale, solving pain points like high costs, unreliable supply chains, inventory management, and limited financing access for these micro-enterprises.[1][2] This empowers small business owners to streamline operations, boost profitability, and improve customer experiences, with the company generating revenue through margins on supplied raw materials and private-label products like ice cream, without charging for the app itself.[1][2] Wahyoo reports $22.9 million in revenue and employs 58 people in Tangerang, Banten, indicating solid growth momentum in the retail-tech space.[3]
Wahyoo was founded in 2017 by Indonesian serial entrepreneur Peter Shearer, a 38-year-old (as of 2021) with a diverse background in business and tech.[2] Shearer's idea emerged from personal experience helping at his mother's catering business, which he calls "the best chef in the world," combined with his passions for food and technology; this followed his earlier ventures starting at age 22, including a uniform company (Black and White), a restaurant, catering, a magic store, a culinary web platform, mobile app development, and an augmented reality firm (AR&Co), earning him a spot on Fortune's 40 under 40 list.[2] Early traction came from grouping wholesale orders across thousands of eateries to create economies of scale, cutting costs and improving supply reliability, while adding financing to address micro-sector challenges—proving most successful due to its direct impact on people, as Shearer emphasizes.[2]
Wahyoo stands out in the warung ecosystem through these key strengths:
Wahyoo rides the wave of digital transformation in emerging market informal sectors, particularly Indonesia's vast warung economy—millions of small eateries contributing significantly to GDP but hindered by analog processes.[1][2][6] Timing aligns with rising smartphone penetration and post-pandemic e-commerce acceleration in Southeast Asia, where platforms like Gojek and Grab have paved the way for B2B enablers targeting the "long tail" of micro-entrepreneurs overlooked by big players.[1][2] Favorable market forces include government pushes for SME digitalization, urban food demand growth, and supply chain disruptions favoring aggregated models; Wahyoo influences the ecosystem by uplifting warung owners into modern operations, fostering collaborative communities, and proving scalable impact—potentially inspiring similar plays in other informal economies like India's kirana stores or Latin America's tienditas.[1][2]
Wahyoo is poised for expansion by deepening penetration in Indonesia's warung network, potentially scaling to neighboring markets with similar informal food sectors amid AI-driven logistics and fintech trends. Rising demand for affordable financing and private-label goods could accelerate growth, while partnerships with wholesalers strengthen its moat. Its influence may evolve from niche optimizer to ecosystem leader, empowering micro-entrepreneurs in a digitizing Asia—tying back to its core mission of blending tradition with tech for real-world impact.[1][2]