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Wagmo provides modern pet healthcare through digital pet insurance and wellness plans. The company offers two distinct products: comprehensive pet insurance that covers unexpected illnesses and accidents, and wellness plans reimbursing for preventative services such as vaccinations, routine check-ups, grooming, and dental care. Wagmo leverages a digital-first approach to make pet care more accessible, combining convenience with a focus on preventative health.
Christie Horvath and Ali Foxworth co-founded Wagmo in 2017, bringing their backgrounds from BlackRock and a shared passion for pets and insurance. Horvath initiated the company following a personal experience that highlighted the need for more streamlined and affordable pet care solutions. Their insight centered on reimagining the pet insurance experience by integrating digital convenience and preventative care.
Wagmo primarily serves pet parents seeking manageable and comprehensive healthcare for their animals. The company also partners with employers to offer pet wellness benefits as part of employee packages, aiming to support a broader community of pet owners. Wagmo's overarching vision is to empower and inspire responsible pet parenting by making everyday pet care easier, more affordable, and more transparent.
Wagmo has raised $25.0M across 4 funding rounds.
Wagmo has raised $25.0M in total across 4 funding rounds.
Wagmo has raised $25.0M in total across 4 funding rounds.
Wagmo's investors include Revolution Ventures, Kevin Hartz, ACME Capital, Endeavor Catalyst, Jenny Fielding, Scott Hartley, Forum Ventures, General Catalyst, Harlem Capital, IA Capital Group, Primary Venture Partners, Primetime Partners.
Wagmo is a tech-first pet healthcare company offering wellness plans for routine and preventive care, alongside pet insurance for accidents, illnesses, and emergencies.[1][2][3][5][6] It serves pet parents—particularly new ones—and employers via B2B2C distribution, solving the financial burden of pet care from grooming and maintenance to cancer treatments and emergencies through app-based claims, AI automation, and 24/7 virtual vet services like VetTalk.[1][2][3] The company, founded in 2017 and headquartered in New York, has raised $12.5 million in funding and shifted focus to employer benefits post-COVID for stronger growth momentum.[1][2][3][5]
Wagmo was founded in 2017 by Christie Horvath (CEO) and Ali Foxworth, initially as Get Coverd, before rebranding to emphasize its pet wellness and insurance model.[2][3] Horvath, drawing from insurance fundamentals, launched the company to combine digital convenience with preventive care, targeting the rising demand from new pet parents amid pet ownership booms.[1][3] A pivotal shift came during COVID-era dynamics, pivoting to employer-sponsored benefits as companies sought differentiated perks, unlocking tremendous momentum in B2B channels and access to health-engaged audiences.[1]
Wagmo rides the insurtech wave (part of 4,485 companies improving insurance via tech like AI claims and underwriting) within the exploding pet care market, fueled by surging pet ownership and humanization trends.[2] Timing aligns with post-COVID pet adoption booms and employer demands for unique benefits amid wellness-focused perks, positioning it against traditional pet insurance laggards.[1] Market forces like AI automation and virtual care favor its app-centric model, influencing the ecosystem by normalizing preventive pet health in B2B benefits and redefining insurtech for non-human customers.[1][2]
Wagmo plans to scale via sales team expansion, deeper automation, and infrastructure to boost employer adoption and user experience.[1][2] Rising pet humanization, AI in claims, and corporate wellness trends will propel growth, potentially evolving it into a full pet health platform. As insurtech matures, Wagmo's delight-focused differentiation could capture more B2B market share, reimagining pet care affordability from its insurance-rooted foundation.
Wagmo has raised $25.0M across 4 funding rounds. Most recently, it raised $8.9M Other Equity in August 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 24, 2023 | $8.9M Venture Round | — | — | Announced |
| Jul 1, 2021 | $13M Series A | Revolution Ventures | Kevin Hartz, ACME Capital, Endeavor Catalyst, Jenny Fielding, Scott Hartley, Forum Ventures, General Catalyst, Harlem Capital, IA Capital Group, Primary Venture Partners, Primetime Partners, Revolution, Touchdown Ventures, Charlie Cheever, Curtis LEE, JEN Rubio Butterfield, Mark Casady, David Ronick, Jeffrey Katzenberg, JIM Grube, Marilyn Hirsch, Michael Akkerman, Clocktower Technology Ventures, Female Founders Fund, Vestigo Ventures | Announced |
| Dec 1, 2019 | $3M Seed | Harlem Capital, Mark Casady | IA Capital Group, Primary Venture Partners, Primetime Partners, Clocktower Technology Ventures, Female Founders Fund, The Fund | Announced |
| Jul 1, 2019 | $120K Seed | — | Harlem Capital | Announced |
