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§ Private Profile · San Francisco, CA, USA
Vlocity is a technology company.
Vlocity develops cloud-based software solutions specifically for industry-specific customer experiences. Its offerings include specialized cloud and mobile applications tailored for distinct vertical markets, facilitating digital transformation. The platform integrates capabilities across sales, service, and marketing, providing tools addressing unique operational requirements of various sectors.
Founded in 2014 by David Schmaier, Mark Armenante, and James Ramsey, Vlocity established its San Francisco headquarters. Their insight identified the critical need for deeply integrated, industry-specific customer relationship management platforms, moving beyond generic solutions. This vision propelled the development of robust, purpose-built applications for specialized industries.
Vlocity's products serve major enterprises across communications, energy, media, health, and financial services. Its mission focuses on driving digital transformation through specialized applications that accelerate business processes. The company aims to empower vertical industries to achieve substantial operational efficiencies and deliver superior customer engagement with advanced, custom-fit solutions.
Vlocity has raised $152.8M across 3 funding rounds.
Vlocity has raised $152.8M in total across 3 funding rounds.
Vlocity has raised $152.8M in total across 3 funding rounds.
Vlocity's investors include Jujhar Singh, Jim White, Accenture Ventures, Bessemer Venture Partners, New York Life, InterWest, John Kim, John Somorjai, TDF Ventures, Wildcat Venture Partners, Bob Sell.
Vlocity has raised $152.8M across 3 funding rounds. Most recently, it raised $60.0M Series C in March 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 26, 2019 | $60M Series C | Jujhar Singh, JIM White | Accenture Ventures, Bessemer Venture Partners, NEW York Life | Announced |
| Sep 1, 2016 | $50M Series B | JIM White | InterWest, Accenture Ventures, John KIM, John Somorjai, TDF Ventures, Wildcat Venture Partners | Announced |
| Apr 16, 2015 | $42.8M Venture Round | John Somorjai | BOB Sell | Announced |
Vlocity is a technology company that provides industry-specific cloud software solutions built natively on the Salesforce platform, now rebranded as Salesforce Industries.[1][2][3] It offers pre-built applications for sectors including communications, insurance, health, media and entertainment, energy & utilities, government, and financial services, enabling omnichannel customer engagement, complex pricing via Industries CPQ (Configure-Price-Quote), enterprise product catalogs, and customized business processes through tools like OmniStudio.[1][2][4] These solutions serve large enterprises in customer-centric industries, solving the problem of heavy CRM customization by delivering ready-to-use flows, workflows, and data models that reduce development time from months to minutes, accelerate go-live, and enhance personalization and efficiency.[2][3][4][5]
Vlocity demonstrates strong growth momentum, earning three consecutive Forbes Cloud 100 awards (2017-2019) as an "industry cloud" pioneer shortly after its 2014 founding, and driving digital transformation for global companies through partnerships like Salesforce.[2][6][7]
Vlocity was founded in 2014 as a pioneer in industry-specific cloud solutions on the Salesforce platform, quickly gaining traction by addressing the need for highly customized CRMs in sectors beyond standard Salesforce capabilities.[2][6] Key early milestones include rapid success leading to Forbes Cloud 100 recognition in 2017, 2018, and 2019, fueled by pre-built processes that conformed to industry standards like TM Forum and MAF, enabling faster deployments and self-sufficiency for clients.[2][7] The company evolved from a startup focused on communications and media to a comprehensive provider across multiple verticals, culminating in its acquisition and integration into Salesforce as "Salesforce Industries," solidifying its role in embedding industry best practices natively.[1][3][6]
Vlocity rides the wave of industry cloud computing, where generalized CRMs like Salesforce require vertical-specific enhancements amid rising demands for personalized, omnichannel experiences in a subscription-driven economy.[2][3][6] Timing aligns with the explosion of digital transformation post-2014, intensified by mobile content consumption, OTT media, and regulatory pressures in sectors like insurance and utilities, where standard tools fall short.[1][3] Market forces favoring Vlocity include Salesforce's dominance as the #1 CRM, enabling seamless scalability, and standards from bodies like TM Forum that validate its models.[2] It influences the ecosystem by pioneering "industry clouds," accelerating adoption of cloud-native apps, reducing vendor lock-in risks, and empowering non-tech firms to compete via pre-built agility, as seen in partnerships driving implementations for global enterprises.[3][7][8]
Vlocity, now embedded as Salesforce Industries, is poised to expand with AI-driven enhancements to CPQ and OmniStudio, capitalizing on growing demand for hyper-personalized services in regulated industries amid cloud migration trends.[1][2][5] Trends like subscription economy growth, healthcare digitization, and energy transition will shape its path, potentially amplifying influence through deeper Salesforce integrations and global scalability. As digital transformation accelerates, Vlocity's pre-built efficiency positions it to redefine customer-centric CRM, evolving from pioneer to indispensable backbone for industry clouds—much like its rapid rise from 2014 startup to Forbes darling.