Vivrelle has raised $123.0M in total across 3 funding rounds.
Vivrelle's investors include Origin Ventures, Ascension Ventures, Climate Capital, Comcast Ventures, CP Ventures, Endeavor8, Left Lane Capital, Newlin, OurCrowd, Gordon Segal, Grant Newlin, Paul Sims.
Vivrelle is a members-only subscription service that provides access to luxury designer handbags, jewelry, watches, and diamonds through flexible monthly memberships starting at $45-$49.[1][2][3] It serves fashion-conscious consumers seeking attainable luxury without ownership, solving the problem of high upfront costs for premium accessories by allowing unlimited swaps and stylist support across four tiers.[2][3][4] With over 80 employees and headquartered in New York City, Vivrelle has built growth momentum through pop-up events, AI styling tools like Ella AI, showroom experiences, and partnerships with brands like REVOLVE and FWRD.[1][3][4]
Founded in 2018 and based at 228 Park Ave S in New York, NY, Vivrelle emerged as a innovative response to the luxury goods market, targeting the retail sector for high-end jewelry and accessories.[1][2] While specific founder details are not detailed in available sources, the company quickly scaled to 51-200 employees, establishing itself as a members-only club with a tech-enabled platform using tools like Criteo and Vercel Analytics for operations.[1][2] Early traction likely stemmed from its unique borrowing model, evolving into expanded offerings like NYC showrooms, pop-ups (e.g., SoHo with REVOLVE and FWRD), and bridal programs, humanizing luxury access for everyday occasions.[3][4]
Vivrelle rides the wave of the subscription economy and access-over-ownership trends in luxury retail, accelerated by e-commerce and AI personalization post-2018 founding.[2][3] Timing aligns with rising demand for sustainable, cost-effective fashion amid inflation and resale market growth, positioning it favorably against traditional ownership models.[1][4] It influences the ecosystem by blending tech (AI stylists, analytics) with physical touchpoints like showrooms and pop-ups, democratizing brands like Saint Laurent, Bottega Veneta, Dior, and Fendi for millennials and Gen Z.[3]
Vivrelle is poised for expansion with planned pop-ups and new showrooms beyond NYC, leveraging AI like Ella and partnerships to capture more of the $500B+ global luxury accessories market.[3][4] Trends like AI-driven personalization, experiential retail, and circular fashion will shape its path, potentially evolving into full resale/buy options or international scaling. As a tech-enabled disruptor in luxury rentals, its influence could grow by making high-end style ubiquitous, redefining consumer access much like streaming transformed media.
Vivrelle has raised $123.0M across 3 funding rounds. Most recently, it raised $62.0M Series C in June 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2025 | $62.0M Series C | Origin Ventures | |
| Nov 1, 2022 | $35.0M Series B | Ascension Ventures, Climate Capital, Comcast Ventures, CP Ventures, Endeavor8, Left Lane Capital, Newlin, Origin Ventures, OurCrowd, Gordon Segal, Grant Newlin, Paul Sims | |
| Apr 1, 2021 | $26.0M Series A | Ascension Ventures, Climate Capital, Comcast Ventures, CP Ventures, Endeavor8, Left Lane Capital, Newlin, Origin Ventures, OurCrowd, Gordon Segal, Grant Newlin, Paul Sims |
