Viuing is a technology company.
Viuing has raised $810K across 1 funding round.
Viuing has raised $810K in total across 1 funding round.
Viuing has raised $810K in total across 1 funding round.
Viuing's investors include All Iron Ventures, Encomenda Smart Capital.
Viuing is a Barcelona-based technology company founded in 2014 that develops a portable device and software platform to enhance live event experiences for spectators, particularly in sports and entertainment venues.[1][2][6] It addresses connectivity issues in crowded stadiums—where mobile networks overload, preventing replays, multi-angle views, or real-time details—by providing an independent solution for fans and monetization tools like advertising for event organizers.[2] Serving sports fans, event attendees, and promoters, Viuing solves the problem of incomplete live experiences (e.g., missing off-field action or replays) while enabling revenue streams through its app and hardware; it has raised seed funding from Inveready Technology Investment Group and others, generating $3.4 million in revenue despite a lean team.[1][2]
Viuing emerged from the frustration of attending major events like soccer matches or MotoGP races, where fans miss key moments due to limited visibility or network failures—such as inability to send a WhatsApp in a packed stadium.[2] Founded in 2014 in Barcelona, Spain, by Marc Garcia (CEO with management and marketing experience), Toni Felguera (CTO, a problem-solving engineer), and Sergio Palomino Garcia (Co-founder, marketer and Chief Creative Officer), the team drew from personal experiences at events like Viuing MotoGP Aragón to build a reliable alternative to promoter apps.[2] Early traction included seed funding from Inveready and investors like Xavier Verdaguer and Rafael Rodiera, validating their hardware-software combo for spectator enhancement.[2]
Viuing rides the wave of immersive fan experiences in live sports and events, amplified by AR/VR trends and post-pandemic demand for enhanced in-person attendance amid streaming competition.[2][6] Timing aligns with 5G rollout challenges in dense venues and organizers' push for direct monetization beyond tickets—market forces like rising event tech investments (e.g., seed funding ecosystem) favor hardware-software hybrids that ensure reliability.[1][2] It influences the ecosystem by pioneering spectator hardware, potentially inspiring integrations with wearables or stadium IoT, bridging consumer electronics with entertainment software in Europe's sports market.[1][6]
Viuing's portable device positions it for expansion into global events like Formula 1 or concerts, leveraging its proven revenue model amid growing AR fan tech demand. Trends like edge computing and AI-driven replays could supercharge its platform, while partnerships with leagues may scale adoption. Its influence may evolve from niche innovator to standard event tech provider, enhancing fan loyalty and organizer profits in a $100B+ live events industry—building directly on its core mission to complete the "incomplete experience."[2]
Viuing has raised $810K across 1 funding round. Most recently, it raised $810K Seed in January 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2015 | $810K Seed | All Iron Ventures, Encomenda Smart Capital |