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Key people at Visual Feeder.
Visual Feeder builds an immersive digital advertising network, converting vacant storefronts and urban facades into dynamic projection displays. Using advanced projection mapping, it creates engaging brand activations and digital out-of-home experiences. This transforms static retail windows into vibrant, full-motion media canvases, offering brands impactful street-level engagement and unique opportunities for consumer interaction.
Co-founded in 2020 by siblings Eddie and Yaxi Yang, Visual Feeder arose from their insight into merging art and technology for urban revitalization. Influenced by an entrepreneurial background, they saw an opportunity to evolve static out-of-home advertising into dynamic public messaging via innovative projection displays in commercial spaces. This vision brought a new dimension to urban marketing.
Visual Feeder serves brands seeking innovative audience engagement through experiential marketing and digital media. The company redefines brand interactions by making physical spaces interactive and dynamic. Its long-term vision is to reimagine urban environments, transforming everyday windows into captivating, continuously evolving digital art and advertising installations, enhancing public spaces.
Key people at Visual Feeder.
Visual Feeder is a Chicago-based ad-tech startup founded in 2020 that transforms vacant retail storefronts into immersive digital brand experiences using projection mapping technology combined with real-time sensors for analytics and interactivity.[1][2][6] The company serves brands seeking high-engagement outdoor advertising, such as Nike, NBA, Red Bull, Paramount, Adidas, Lyft, Lululemon, and Hilton, by turning underutilized urban spaces into data-driven displays that measure foot traffic, dwell time, and impressions for ROI tracking.[1][2][6] It solves the problem of low-engagement traditional billboards by offering captivating, street-level activations optimized for evening visibility, with scalable projections from 10-20 feet to 100+ foot facades, and flexible pricing models.[1][4] Backed by a $1.7 million seed round, Visual Feeder is expanding its network across Chicago, New York, San Francisco Bay Area, and planning Miami, while developing a self-serve platform for 250+ locations to streamline campaign deployment.[2][6]
Visual Feeder was founded in 2020 by siblings Eddie Yang and Yaxi Yang, who grew up in a creative household with artist parents, fostering their passion for blending visual art with technology.[2][6] Initially an artist-focused project creating projection art displays in stores, the company pivoted during the pandemic to a marketing-tech model, leasing vacant retail windows for immersive ad displays amid widespread store closures.[6] Early traction came from partnerships with major brands and inclusion in Built In Chicago's Future 5 feature, leading to a $1.7 million seed round from investors like Lair East Labs to fuel national expansion and key hires.[2][3][6]
Visual Feeder rides the wave of digital out-of-home (DOOH) advertising and smart city tech, capitalizing on post-pandemic retail vacancies to repurpose urban spaces into interactive media networks.[1][2][8] Timing aligns with surging demand for measurable, experiential ads amid declining traditional OOH efficacy, amplified by brands' shift to data-rich, street-level engagement in high-traffic areas like Chicago, NYC, and SF.[4][6] Market forces favoring it include rising ad-tech investments, urban revitalization needs, and tech advancements in projection and sensors, positioning Visual Feeder to influence the DOOH ecosystem by creating a national marketplace that blends art, tech, and analytics for non-intrusive brand interactions.[2][3]
Visual Feeder is poised to scale into a leading DOOH platform with its upcoming self-serve inventory tool, accelerating campaigns and network growth to new cities like Miami while hiring to support operations.[6] Trends like AI-enhanced interactivity, expanded sensor data, and programmatic DOOH buying will shape its path, potentially evolving it from niche activator to comprehensive smart city ad network. As urban retail adapts, Visual Feeder's art-tech fusion could redefine street-level brand storytelling, transforming how media bridges physical and digital worlds—just as its founders envisioned from their creative roots.[1][2]
