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Key people at VirtusPay.
VirtusPay offers a financial technology solution that enables consumers to make online purchases in installments without requiring a traditional credit card. The company facilitates payment through methods like boleto and PIX, allowing users to parcel their shopping up to 18 times. This system effectively bridges available credit card limits with consumer needs, providing flexible payment options for a broader audience.
The company was co-founded in 2017 by Lucas Vieira and Fabio C. Their entrepreneurial insight stemmed from recognizing a significant market gap: a substantial portion of the population lacked access to conventional credit or sufficient credit limits to engage fully in online commerce. This led them to develop a platform that democratizes purchasing power for these underserved consumers.
VirtusPay primarily serves individuals who seek more accessible and flexible payment methods for their online shopping, particularly those without credit cards or adequate credit lines. Its long-term vision centers on fostering greater financial inclusion by making online purchasing power available to a wider demographic, thereby expanding access to digital goods and services.
Key people at VirtusPay.
VirtusPay is a Brazilian fintech startup founded in 2017 that operates an online payment platform enabling POS (point-of-sale) financing through credit card installments, specifically targeting under-banked customers.[1] It connects individuals with available credit card limits to those needing credit, allowing e-commerce purchases via "boleto parcelado online"—a parcelled boleto (installment payment slip) that finances buys for customers with low credit limits or no credit cards, while paying merchants upfront in full to boost conversion rates.[1] The company aims to democratize credit access in Brazil, serving e-commerce merchants and underserved consumers by increasing sales for sellers and providing flexible payment options without high-interest credit cards.[1]
In its seed stage, VirtusPay has raised $1.5M in VC funding (last round 4 years ago) and remains active, competing in the buy-now-pay-later (BNPL) space against players like Pagaleve and Addi.[1] This positions it as a growth-oriented portfolio company addressing financial inclusion in Latin America's e-commerce boom.
VirtusPay emerged in 2017 in São Paulo, Brazil, amid rising e-commerce adoption and gaps in credit access for under-banked populations.[1] Specific founders are not detailed in available sources, but the idea stemmed from leveraging existing credit card limits as funding sources to enable installment payments via boleto—a common Brazilian payment method—for online purchases.[1][4] Early traction focused on innovative "boleto parcelado online," financing customer buys and settling merchant payments at sight, which addressed pain points like low credit limits and high card interest rates.[1] Pivotal moments include securing $1.5M in seed VC funding around 2021, validating its model in a competitive BNPL landscape.[1]
VirtusPay rides the BNPL and fintech inclusion wave in Latin America, where e-commerce grew rapidly post-pandemic and under-banking affects millions—Brazil alone has high boleto usage but credit gaps.[1] Timing aligns with Pix (instant payments) adoption and rising online retail, enabling models like parcelled boletos to capture market share from costly credit cards.[1] Favorable forces include Brazil's fintech boom, regulatory support for digital payments, and investor interest in inclusion tech (e.g., $1.5M seed raise).[1] It influences the ecosystem by expanding e-commerce accessibility, pressuring incumbents to innovate, and fostering competition with regional BNPL peers, ultimately widening the credit pie for startups and merchants.[1]
VirtusPay's next phase likely involves scaling beyond seed funding—potentially Series A amid Brazil's maturing BNPL market—to integrate with Pix or expand regionally like competitors Addi.[1] Trends like AI-driven credit scoring, embedded finance in e-commerce platforms, and global BNPL consolidation (e.g., via Google for Startups-like accelerators) will shape its path, amplifying growth if it sustains traction post-2021 raise.[1][6] Its influence could evolve from niche innovator to key player in LatAm financial inclusion, tying back to its core mission of unlocking credit card limits for the under-banked, provided it navigates funding droughts and competition.
