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Vidsy operates as a creative technology platform, enabling global brands and agencies to produce high-performing video advertisements. Its proprietary engine streamlines creation, emphasizing efficiency and consistency across digital channels. The company integrates AI and data-driven insights, ensuring effective, optimized output for various distribution platforms.
Founded in 2015 by Alex Morris, Archie Campbell, and Gerard Keeley, Vidsy emerged from their shared insight into the market's need for scalable, effective video ad creation. With backgrounds in project management and filmmaking, they recognized the demand for a streamlined, intelligent approach to digital video content generation.
Vidsy serves a global clientele of major brands and advertising agencies, providing tools to navigate modern digital advertising complexities. Its vision centers on transforming video advertising through technological innovation. The company empowers clients to consistently deliver compelling, data-optimized video content that achieves marketing objectives.
Vidsy has raised $18.0M across 2 funding rounds.
Vidsy has raised $18.0M in total across 2 funding rounds.
Vidsy has raised $18.0M in total across 2 funding rounds.
Vidsy's investors include Lakestar, LocalGlobe, Mercuri, Ascension Ventures (UK), Cornerstone VC, Richard Fearn.
Vidsy has raised $18.0M across 2 funding rounds. Most recently, it raised $16.0M Series B in October 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2021 | $16M Series B | — | Lakestar, LocalGlobe, Mercuri | Announced |
| Feb 1, 2017 | $2M Seed | — | Ascension Ventures (uk), Cornerstone VC, Richard Fearn | Announced |
Vidsy is a creative technology platform that enables global brands and agencies to produce high-performing video ads for digital platforms by connecting them with a vetted network of creators, providing end-to-end production tools, AI-powered workflows, and analytics.[1][2][4][5] It serves sectors including e-commerce, connected TV, health, tech, finance, and entertainment, solving the challenges of scalable, efficient video ad creation by reducing production time and resources by up to 75% while ensuring creative excellence and performance optimization.[2][4] With around 208 employees, offices in London, New York, and Los Angeles, and partnerships with Meta, Google, YouTube, Snapchat, Pinterest, TikTok, and others, Vidsy has raised over $24 million in funding and powers campaigns that drive media ROI and sales growth.[3][5][6]
Vidsy was founded in 2014 (with some sources noting 2015) by Gerard Keeley, Alex Morris, and Archie Campbell in London, United Kingdom, starting as a platform to link brands with content creators for original mobile video ads.[1][2][3] The idea emerged to streamline the fragmented video production process using proprietary technology for creator vetting, management tools, and performance analytics, initially focusing on the UK market with about 1,700 creators.[1] Early traction came through four funding rounds totaling nearly $1.8 million by 2019, including a $1.3 million round led by Guardian Media Group, with investors like Coral Reef, Force Over Mass, and Ascension Ventures; total funding has since grown to $24 million, with a recent $16.5 million round.[1][6] Pivotal moments include global expansion into the US and partnerships with major platforms, evolving from a UK-centric startup to a scalable enterprise solution.[1][3][4]
Vidsy rides the explosive growth of video advertising in the creator economy and AI-driven marketing, where short-form video dominates platforms like TikTok, YouTube, and Meta, fueled by market forces like rising ad spend on digital video (projected to surpass traditional media) and demand for personalized, performant creatives at scale.[2][3][4][5] Its timing aligns with the maturation of AI tools for content generation/editing (competing with players like Veed, Plainly, and LetsTok) and the shift toward automated, data-informed production amid resource constraints for brands.[2] Vidsy influences the ecosystem by democratizing access to pro-level video ads via creator networks and tech, enabling smaller brands to compete while helping enterprises localize globally, and partnering with platforms to shape video ad standards and innovation.[1][4][8]
Vidsy is poised to expand its AI-platform hybrid as video ad tech evolves with generative AI, deeper platform integrations, and cross-channel automation, potentially capturing more share in a market hungry for efficient, high-ROI creatives.[2][4] Trends like AI video synthesis, real-time personalization, and climate-focused operations (e.g., Vidsy Forest) will shape its path, alongside growth in emerging markets and CTV.[4][8] Its influence may grow through acquisitions, deeper enterprise adoption, and leadership in creator-brand matching, solidifying its role as the go-to for scalable video excellence amid intensifying competition—building on its funding momentum and partnerships to redefine ad production for the AI era.[3][5][6]
