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§ Private Profile · Los Angeles, CA, USA
VideoAmp is a technology company.
VideoAmp has raised $590.2M across 8 funding rounds.
Key people at VideoAmp.
VideoAmp has raised $590.2M in total across 8 funding rounds.
VideoAmp offers a unified platform for cross-platform media measurement and optimization. Its core product allows advertisers and publishers to precisely evaluate linear TV, streaming, and digital performance, moving beyond conventional metrics. This technology enables a data-driven approach to valuing, buying, and selling media, improving audience engagement and effectiveness.
Founded by Ross McCray, the company arose from the insight that the advertising ecosystem needed sophistication and transparency. McCray saw a critical need for advanced data solutions to redefine how media value is established and transacted. His vision was to build a more equitable system for all stakeholders, addressing existing measurement shortcomings.
Brands, agencies, and publishers leverage VideoAmp's platform to maximize media impact and reduce waste. The company's long-term vision aims to establish a sophisticated, data-driven advertising ecosystem, promoting transparency and equity in measurement. VideoAmp strives to enhance advertising's inherent value, ensuring sustained access to global information and entertainment.
VideoAmp is a technology company that builds media measurement and optimization software for the advertising industry. It provides a platform unifying audiences across traditional TV, streaming, and digital media, enabling advertisers, agencies, and publishers to plan, measure, and optimize campaigns with greater precision and privacy compliance[1][2][3][5]. The company serves media agencies, brands, publishers like NBCUniversal, TelevisaUnivision, and Paramount Global, solving the problem of siloed data in a fragmented $100-year-old industry by powering data-driven decisions that boost advertiser ROI, publisher revenue, and consumer experiences through tools like TV Maximizer and Campaign Optimizer[1][2][3][5].
VideoAmp demonstrates strong growth momentum, partnering with over half of Fortune 50 brands, measuring trillions of TV impressions, and securing major deals such as Paramount's 2024 switch from Nielsen for TV ratings. It leverages a proprietary dataset from 39M households and 63M devices, integrates AI via Amazon Bedrock for conversational analytics, and holds certifications as a national TV currency alongside Nielsen and Comscore[3][4][5].
VideoAmp was founded in 2014 in Santa Monica, California, by Ross McCray and Dave Gullo, who chose Los Angeles over San Francisco due to its emerging status as a tech-media hub with influxes of engineers[3][5]. McCray served as CEO until stepping down in January 2024 amid a 20% workforce reduction, while the company bolstered leadership with hires like Tony Fagan (former Google VP of ads data science) as CTO in 2021, followed by Dustin Jackson (ex-Google engineering lead) and Josh Hudgins (ex-Google product leader) in key roles[5][6].
Early traction came from building a big data engine called VALID TM, linking TV viewership with a proprietary Identity Graph and patented Clean Room tech for privacy-safe cross-platform measurement. Pivotal moments include the 2018 acquisition of IronGrid for set-top box data processing and Vizio partnership, 2022 acquisition of Elsy for outcome forecasting, and integrations with Disney's clean room and Paramount's ratings shift in 2024, establishing VideoAmp as a measurement leader[2][5].
VideoAmp rides the wave of cross-screen media fragmentation and the decline of cookie-based tracking, capitalizing on privacy regulations and the shift to first-party data clean rooms amid streaming's dominance over linear TV[1][2][5]. Timing is ideal post-2024 cookieless era and JIC certification, positioning it as an alternative to incumbents like Nielsen, as seen in Paramount's contract switch due to Nielsen's price hikes[5].
Market forces favoring VideoAmp include surging demand for outcome-based attribution in a $200B+ ad market, AI advancements enabling real-time insights, and publisher-advertiser needs for unified measurement across 100+ million U.S. devices. It influences the ecosystem by driving industry equity, transparency, and a "three-way value exchange," fostering co-development with giants like Disney and NBCU while accelerating ad tech's evolution toward data-driven, privacy-compliant currencies[1][3][5].
VideoAmp is poised to expand as a dominant TV/streaming currency, leveraging AI assistants for broader user adoption and deepening integrations with publishers shifting from legacy providers. Trends like generative AI analytics, rising CTV spend (projected 20%+ CAGR), and regulatory pushes for clean rooms will propel growth, potentially capturing more market share if it navigates leadership transitions and scales its 2014-founded platform amid competition[4][5]. Its influence may evolve from measurement innovator to full ad ecosystem orchestrator, redefining media valuation in a unified, outcome-focused future—echoing its founding mission to transform a century-old industry[1][3].
VideoAmp has raised $590.2M in total across 8 funding rounds.
VideoAmp's investors include David Flannery, Ankona Capital, Cloud Apps Capital Partners, Norwest Venture Partners, SignalFire, Summit Partners, D1 Capital Partners, EPIQ Capital Group, Ben Stein, Tiger Global, Riyad Shahjahan, Erik Hodge.
VideoAmp has raised $590.2M across 8 funding rounds. Most recently, it raised $150.0M Series G in September 2023.
Key people at VideoAmp.
