Videdressing is a technology company.
Videdressing has raised $20.0M across 3 funding rounds.
Videdressing has raised $20.0M in total across 3 funding rounds.
Videdressing has raised $20.0M in total across 3 funding rounds.
Videdressing's investors include 7percent Ventures, Atomico, Earlybird Venture Capital, Entrepreneur First, Hi Inov - Dentressangle, Piton Capital, Damien Lane, Michael Pennington, Hambro Perks.
Videdressing was a French fashion tech company operating as an online social marketplace for buying and selling new and pre-owned luxury and contemporary fashion items, including clothes, shoes, bags, and accessories.[1][2][4] Founded in 2009, it served a community of over 1.5 million users worldwide, primarily in France, Germany, Italy, and English-speaking countries, by enabling users to launch personal online stores, discover unique pieces, and engage in sustainable fashion consumption with a focus on authenticity and curated experiences.[1][2] The platform solved the problem of wardrobe refreshment through peer-to-peer resale, emphasizing ease of use, competitive pricing, and a vast catalog of 950,000 products, while competing with players like Vestiaire Collective and Vinted.[2][5] Acquired by LeBonCoin Group (part of Adevinta) in November 2018 after raising $12.88M, it shifted toward digital retail automation but ceased operations on July 1, 2023, as LeBonCoin refocused its second-hand fashion efforts.[1][4]
Videdressing was founded in 2009 by Meryl Job and Renaud Guillerm in Paris, France, at 85-87 rue du Faubourg Saint-Martin, positioning itself as a pioneer in the fashion tech space for second-hand luxury resale.[1][2][4] The idea emerged from creating a community-driven platform for fashion enthusiasts to buy, sell, and follow styles, evolving from an initial fashion magazine-like orientation to a tech-reliant marketplace focused on responsible consumption and seamless user experiences.[5] Early traction built through a growing catalog and user base, reaching nearly €34 million in revenue by 2016 with plans for double-digit growth and international expansion in 2018 via multilingual support (French, English, Italian, German).[5] A pivotal €5.4 million funding round in 2017 supported this shift to a full digital retail model, culminating in its 2018 acquisition by LeBonCoin, which integrated it into a larger marketplace ecosystem before its 2023 closure.[1][2][4][5]
Videdressing rode the wave of the circular economy and second-hand fashion boom, capitalizing on rising demand for sustainable consumption amid growing e-commerce adoption in Europe.[1][2] Its timing aligned with the pre-2018 explosion of resale platforms, where tech-enabled authentication and logistics addressed trust barriers in luxury resale, influencing France's fashion tech scene as the leading domestic player with international reach.[4][5] Market forces like affordable pricing, vast catalogs, and CRM personalization helped it compete in a crowded space, while its acquisition by Adevinta highlighted consolidation trends in online marketplaces; however, its 2023 closure reflected shifting priorities toward broader platforms like LeBonCoin amid maturing competition from Vinted and Vestiaire Collective.[1][2][4]
Videdressing exemplified early fashion tech innovation in resale but ultimately succumbed to market consolidation, closing in 2023 after acquisition.[1][4] Post-shutdown, its legacy persists in Adevinta's ecosystem, potentially influencing LeBonCoin's refined second-hand strategies. Looking ahead, trends like AI-driven personalization, global logistics improvements, and intensified sustainability mandates will shape similar platforms, favoring those with scalable tech and broad brand inclusivity—lessons Videdressing pioneered before its pivot to obsolescence under larger ownership.[2][3][5]
Videdressing has raised $20.0M across 3 funding rounds. Most recently, it raised $6.0M Series C in June 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2017 | $6.0M Series C | 7percent Ventures, Atomico, Earlybird Venture Capital, Entrepreneur First, Hi Inov - Dentressangle, Piton Capital, Damien Lane, Michael Pennington | |
| Dec 1, 2014 | $8.0M Series B | 7percent Ventures, Atomico, Entrepreneur First, Piton Capital, Damien Lane, Michael Pennington | |
| Mar 1, 2013 | $6.0M Series A | 7percent Ventures, Atomico, Earlybird Venture Capital, Entrepreneur First, Hambro Perks, Hi Inov - Dentressangle, Piton Capital, Damien Lane, Michael Pennington |