vetevo is a technology company.
vetevo has raised $4.0M across 1 funding round.
vetevo has raised $4.0M in total across 1 funding round.
vetevo is a Berlin-based direct-to-consumer (DTC) pet health technology company founded in 2018, specializing in at-home testing kits for dogs, cats, and horses, alongside functional health snacks.[2][4] It serves pet owners across Europe by providing veterinarian-developed diagnostics for issues like worms, allergies, and DNA analysis, solving the problem of inaccessible or delayed veterinary care through simple, reliable home solutions.[2][3] The company has demonstrated strong growth momentum, scaling to 200,000 customers, securing non-dilutive funding for marketing expansions (e.g., €210,000 and €265,000 advances), and partnering with logistics providers like Hive for efficient kitting and batch tracking to support international scaling.[3][4]
vetevo was co-founded in 2018 by Mareile (CEO) and Felix in Berlin, Germany, after Mareile struggled to quickly access veterinary care products for her own pets.[4] This personal frustration sparked the idea for easy-to-use at-home pet health solutions, leading to the launch of innovative test kits developed by veterinarians.[2][4] Early traction came from targeting pet owners' needs for proactive health monitoring, with the company quickly expanding its product line to include snacks with functional ingredients; pivotal growth included funding for performance marketing and influencer campaigns, enabling rapid customer acquisition to 200,000 users.[3][4]
vetevo rides the wave of the booming pet tech and DTC health diagnostics trend, fueled by rising pet ownership in Europe and demand for convenient, tech-enabled wellness tools post-pandemic.[2][3] Timing aligns with e-commerce growth in petcare, where at-home testing addresses vet shortages and empowers owners with data-driven care, amplified by market forces like personalized nutrition and preventive health.[4] It influences the ecosystem by pioneering scalable fulfillment (via Hive's network) for cross-border expansion into new European markets, freeing resources for innovation and helping normalize vet-approved home diagnostics.[3]
vetevo is poised for accelerated growth by leveraging its 200,000-customer base and logistics partnerships to enter new markets, potentially via Hive's fulfillment network.[3] Trends like AI-enhanced pet monitoring and subscription-based kits will shape its path, with influence evolving from niche DTC player to pan-European leader in preventive pet health. This builds on its origin as a solution to everyday pet care frustrations, positioning it to capture more of the expanding €30B+ European pet industry.
vetevo has raised $4.0M in total across 1 funding round.
vetevo's investors include Burda Principal Investments.
vetevo has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in December 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2019 | $4.0M Seed | Burda Principal Investments |