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§ Private Profile · Woolloomooloo, New South Wales, Australia
Veridooh is a technology company.
Veridooh offers an independent verification platform designed for Out-of-Home (OOH) advertising campaigns. Its primary product, SmartCreative, delivers over 400 metrics, including precise play counts, exposure durations, and creative execution details, to assure advertisers of campaign delivery. This patented technology meticulously monitors every second of every panel, providing a depth of independent analysis that was previously unattainable in the OOH sector.
The company was co-founded by Mo Moubayed and Jeremy Yang in 2017. Their journey began while attempting to build a digital out-of-home network, where they consistently faced inquiries from media agencies about campaign delivery verification. This persistent industry challenge motivated them to spend three years researching and developing SmartCreative, directly addressing the critical need for transparent and independent campaign measurement.
Veridooh’s platform is utilized by media agencies and brands seeking comprehensive data and transparency for their OOH advertising investments. The company's overarching mission is to drive the growth of the out-of-home industry for all stakeholders by building greater trust and transparency through its independent verification services. By standardizing metrics and providing reliable campaign insights, Veridooh aims to encourage increased spending and more effective planning within the OOH advertising landscape.
Veridooh has raised $4.0M across 1 funding round.
Veridooh has raised $4.0M in total across 1 funding round.
Veridooh has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Series A in June 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2022 | $4M Series A | Daniel Szekely | Jelix Ventures, Gravel Road Ventures, ROB Phillpot | Announced |
Veridooh has raised $4.0M in total across 1 funding round.
Veridooh's investors include Daniel Szekely, Jelix Ventures, Gravel Road Ventures, Rob Phillpot.
Veridooh is an Australian adtech company building the world’s leading independent verification and intelligence platform for out-of-home (OOH) advertising. The company’s core product, SmartCreative™, independently tracks, measures, and verifies digital, programmatic, and static OOH campaigns in real time, delivering over 400 performance metrics such as play count, exposure time, and creative execution. By providing granular, 100% coverage of campaign delivery, Veridooh solves a long-standing industry problem: the lack of transparency and standardized measurement in OOH media.
Veridooh serves global brands, media agencies (including GroupM, Omnicom Media Group, and IPG Mediabrands), and media owners, enabling them to automate campaign delivery, gain actionable insights, and build trust in OOH as a measurable, accountable channel. The company has strong growth momentum, having raised a $5 million Series A in 2022, expanded into the UK in partnership with 75Media, and earned recognition as Campaign Asia’s 2023 Most Valuable Technology and B&T’s 2023 Marketing Technology Company of the Year.
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Veridooh was founded in 2019 by Mo Moubayed and Jeremy Yang, who originally set out to build their own digital out-of-home network. During early conversations with media agencies, they kept hearing the same question: *“How do I know if my campaign has actually been delivered as planned?”* That recurring pain point sparked the idea for Veridooh.
Instead of launching a media network, Moubayed and Yang pivoted to solving the verification gap. They partnered with PHD and Unilever to research and develop SmartCreative™, a proprietary technology that independently verifies every second of every OOH panel. After three years of development, they launched Veridooh as a dedicated OOH verification and intelligence platform. The company quickly gained traction in Australia, becoming the preferred verification partner for major holding groups and global brands, and then used that success as a springboard for international expansion.
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1. World-First Independent Verification at Scale- SmartCreative™ is the first solution to independently track, measure, and verify *all* OOH formats—digital, programmatic, and static—across 100% of inventory, not just a sample.- Provides more than 400 metrics on campaign delivery, including play count, exposure time, creative execution, and out-of-schedule plays.
2. Unified Platform for All OOH Formats- Combines programmatic, digital, and static OOH campaigns into a single, intuitive dashboard.- Enables cross-format reporting and analysis, with impressions as a unified metric, aligning OOH with digital buying standards.
3. True Transparency™ and Automation- Eliminates reliance on manual audits and physical inspections for static OOH.- Automates campaign delivery workflows, reducing errors and streamlining coordination between brands, agencies, and media owners.
4. Trusted by Global Leaders- Preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia.- Clients include Google, Amazon, Mercedes, Pepsi, Unilever, Sony, and McDonald’s, validating its credibility and scalability.
5. Proprietary, Patented Technology- SmartCreative™ is a patented, purpose-built solution for OOH verification, not a repurposed digital or TV measurement tool.- Designed specifically for the unique challenges of out-of-home environments, from digital billboards to static posters.
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Veridooh sits at the intersection of three powerful trends: the resurgence of OOH advertising, the rise of programmatic and data-driven media buying, and the demand for transparency and accountability in ad spend. As digital and programmatic DOOH grows, advertisers expect the same level of measurement and verification they get in online channels. Yet OOH has historically relied on estimated impressions and limited sampling, creating a trust gap.
Veridooh is closing that gap by bringing digital-like verification to the physical world. Its platform is helping standardize OOH measurement, making it a more automated, trusted, and effective channel. This is especially critical as OOH becomes more integrated into omnichannel and retail media strategies, where cross-channel attribution and ROI are key.
By enabling independent, 100% verification, Veridooh is not just a measurement tool—it’s a catalyst for industry growth. Media owners that adopt independent verification gain credibility, which attracts more brand spend. Agencies can plan and optimize OOH with confidence. And brands can finally treat OOH as a performance channel, not just a branding play.
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Veridooh is well-positioned to become the de facto standard for OOH verification globally. Its early success in Australia and strategic UK expansion with 75Media suggest strong product-market fit and a clear path to international scale. The next phase will likely involve deeper integrations with programmatic DOOH platforms, expansion into new markets (such as the US and Europe), and broader use of its data for planning, attribution, and audience-based buying.
As OOH continues to evolve into a more automated, data-rich channel, Veridooh’s role as an independent, neutral verifier will only grow in importance. The company is not just measuring ads—it’s helping to rebuild trust in the entire OOH ecosystem. In doing so, it’s turning a traditionally opaque, analog medium into a transparent, performance-driven channel that can compete with digital on its own terms.