Verb Energy is a technology company.
Verb Energy has raised $5.0M across 2 funding rounds.
Verb Energy has raised $5.0M in total across 2 funding rounds.
Verb Energy has raised $5.0M in total across 2 funding rounds.
Verb Energy's investors include 645 Ventures, AlleyCorp, Alumni Ventures, Angel investor, BlueRun Ventures, Climate Capital, Color Capital, Craft Ventures, Divergent Capital, Double Down, DST Global, General Catalyst.
Verb Energy is a direct-to-consumer food and beverage company producing plant-based, caffeinated energy bars that deliver the caffeine equivalent of an espresso using organic green tea for a jitter-free boost.[1][2][4] These pocket-sized bars, available in flavors like Birthday Cake, Vanilla Latte, and S'mores, target health-conscious consumers needing convenient energy for workouts, travel, night shifts, or daily routines, solving issues with jittery coffee and sugary drinks via a text-based subscription model.[1][2][3][4] With over 750,000 customers, 50 million bars sold, presence in nearly 5,000 U.S. stores including GNC, and status as the #1 caffeinated bar brand, the company has raised $4.54M in seed funding and generates around $10.5M in revenue, showing strong growth from DTC to retail expansion.[2][3]
Founded in 2016 by Matt Czarnecki, André Monteiro, and Bennett Byerley—college friends frustrated with inconvenient, unhealthy energy options like long coffee lines and jittery drinks—the idea emerged from dorm kitchen experiments with hundreds of recipes alongside local bakeries.[1][2][4] Based initially in Boston (with some sources noting New York ties), the trio developed Verb Bars as a natural, green tea-powered alternative, achieving early traction through direct sales and scaling to fuel over 800,000 users including healthcare workers, teachers, and parents.[1][2][4] Pivotal moments include a $3.5M seed round six years ago and retail breakthroughs like GNC availability, marking their shift from startup to market leader.[2]
Verb Energy rides the wave of health-focused consumer trends in foodtech, where demand for clean-label, plant-based alternatives disrupts traditional caffeine sources like coffee and energy drinks amid rising wellness awareness.[1][2] Timing aligns with post-pandemic shifts toward convenient, sustainable snacking—DTC subscriptions and retail expansion capitalize on e-commerce growth and hybrid work lifestyles fueling on-the-go needs.[2][4] Market forces like veganism, organic preferences, and anti-jitter energy (e.g., green tea vs. synthetic caffeine) favor Verb, positioning it to influence the $5B+ energy bar sector by normalizing bar-form caffeine and inspiring competitors in functional foods.[1][3] Its text-subscription model blends tech efficiency with CPG, enhancing the startup ecosystem through scalable DTC-to-retail playbooks.[1]
Verb Energy's retail dominance and customer loyalty set it up for accelerated growth, potentially through international expansion, new flavors, or partnerships amplifying its green tea edge. Trends like sustained wellness demand, AI-driven personalization in subscriptions, and functional food innovation will shape its path, evolving its influence from niche DTC disruptor to mainstream CPG staple. As the go-to for jitter-free energy, Verb continues redefining convenience for a healthier, on-the-move world.[2][4]
Verb Energy has raised $5.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in July 2019.