Veracity is a company.
Veracity has raised $11.9M across 3 funding rounds.
Key people at Veracity.
Veracity was founded by Irad Deutsch (Founder & CTO).
Veracity has raised $11.9M in total across 3 funding rounds.
Veracity Capital LLC is an employee-owned Registered Investment Advisor (RIA) based in Atlanta, Georgia, specializing in boutique wealth management for high-net-worth individuals, families, corporate executives, business owners, and those preparing for retirement[1][2][3]. Its mission centers on "Truth Builds Trust," delivering fiduciary advice with devotion to truthfulness, personalized financial planning, and holistic services across five pillars: investment management, retirement and cash flow planning, insurance and risk management, tax planning, and legacy/estate planning[2]. The firm's investment philosophy emphasizes disciplined asset allocation, proactive risk management, and long-term capital appreciation through diversified portfolios in equities and fixed income, tailored to clients' risk tolerance and goals, with $576.2M in assets under management as of recent data[1][2][3]. While not a venture capital firm focused on startups, it supports the ecosystem indirectly by managing wealth for executives and owners in tech and other sectors, enabling capital flows and stability for entrepreneurial activities[1][2].
Founded in 2018 and headquartered in Atlanta, Veracity Capital LLC emerged as a boutique RIA to provide high-touch, fiduciary wealth management amid growing demand for personalized services for affluent clients[1][2][5]. Key partners include CEO and Wealth Advisor Kevin S. Gray, President and Partner John Rogers, Partner and Wealth Advisor C. Lee Liscom, and Wealth Advisor Matthew G. Harwell, leading a team of 14 professionals across multiple offices[1][3][5]. The firm has evolved from core investment advisory to a comprehensive wealth platform, integrating affiliates for tax and insurance planning, with a proven process from client discovery to ongoing management that adapts to market changes and personal milestones[2]. Early traction built on its employee-owned structure and emphasis on bespoke solutions, growing to 235 equity positions valued at $314M in its latest 13F filing as of September 30, 2025[1].
Veracity Capital rides the wave of rising wealth complexity in tech-driven economies, where corporate executives and startup founders—often in Atlanta's growing tech hub—face intertwined challenges like equity compensation, tax optimization amid volatile markets, and multi-generational planning[2][3]. Timing aligns with post-2020 affluence surges from tech IPOs and remote work booms, favoring RIAs over wirehouses for fiduciary transparency and customization[1][2]. Market forces like regulatory emphasis on holistic advice (e.g., SEC oversight) and tech-enabled planning tools bolster its model, while Atlanta's ecosystem of fintech and enterprise software firms provides a client pipeline[3][5]. It influences the landscape by stabilizing founder wealth, indirectly fueling startup investments through confident high-net-worth allocators[1].
Veracity Capital is poised for steady expansion by leaning into tech-integrated wealth tools, such as AI-driven tax strategies and automated legacy planning, amid aging executive demographics and crypto/alt-asset integration[2]. Trends like regulatory scrutiny on fiduciary standards and personalized ESG investing will amplify its differentiators, potentially doubling AUM as it scales offices and hires[1][3]. Its influence may evolve toward tech-adjacent advisory for unicorn founders, cementing Atlanta as a wealth management node—reinforcing that in a volatile world, truthful, tailored fiduciary guidance remains the ultimate portfolio protector[2].
Key people at Veracity.
Veracity was founded by Irad Deutsch (Founder & CTO).
Veracity has raised $11.9M in total across 3 funding rounds.
Veracity's investors include Amplifyher Ventures, fab Ventures, Maveron, Halle Tecco, Sep Kamvar, Steph Korey, Equal Ventures, Slow Ventures, Jeremy Yap, Andreessen Horowitz, Lightspeed Venture Partners, Menlo Ventures.
Veracity has raised $11.9M across 3 funding rounds. Most recently, it raised $6.0M Series A in June 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2025 | $6.0M Series A | Amplifyher Ventures, fab Ventures, Maveron, Halle Tecco, Sep Kamvar, Steph Korey | |
| Sep 1, 2021 | $5.0M Seed | Amplifyher Ventures, Equal Ventures, fab Ventures, Maveron, Slow Ventures, Halle Tecco, Jeremy Yap, Sep Kamvar, Steph Korey | |
| Jun 1, 2020 | $900K Seed | Andreessen Horowitz, Lightspeed Venture Partners, Menlo Ventures, Spark Capital, Sam Altman |