VeraCarta

Verkada develops enterprise security systems that integrate physical security equipment with cloud-based software and artificial intelligence. Their core offering combines video cameras, access control solutions, and environmental sensors, all managed through a unified, intelligent platform. This approach moves beyond traditional surveillance by leveraging machine vision and AI for enhanced security capabilities.

The company was founded in 2016 by Filip Kaliszan, James Ren, Benjamin Bercovitz, and Hans Robertson. Kaliszan, Ren, and Bercovitz, all Stanford University graduates, previously collaborated on CourseRank, a class data aggregation platform. Hans Robertson brought his experience as a co-founder and former COO of Meraki, leading to an insight into modernizing enterprise physical security through connected devices and cloud management.

Verkada serves a broad range of enterprise customers seeking comprehensive physical security solutions. The company’s vision is to deliver a seamless and intelligent security experience, continually expanding its applications to power more aspects of building safety and operational efficiency within a single, integrated ecosystem. Their focus remains on providing robust and scalable systems that adapt to evolving security demands.

Direct answer: There is limited public information about a company named VeraCarta; available profiles identify it as a Menlo Park–headquartered software startup that builds deal‑execution/sales enablement software and has raised early funding (including from First Round Capital), but comprehensive public profiles (founding team, product details, traction, or recent developments) are sparse in the indexed sources I found[2].

High‑level overview

• VeraCarta is presented in business‑directory / venture databases as a Menlo Park–based software company that “develops software to help you do more deals faster,” and is noted as having raised funding from First Round Capital[2].
  - Based on that characterization, if treated as a portfolio company profile: it appears to offer a product aimed at streamlining deal flow or sales/transaction workflows (CRM/transaction management / deal‑execution tooling), serves teams executing deals (sales, corporate development, legal, or investment teams), and positions itself to speed deal processes and increase throughput; however, specific product features, pricing, customer segments, and growth metrics are not available in the public results I located[2].

Origin story

• Public records I found do not list a founding year, named founders, or an origin narrative for VeraCarta; the Gaebler/Venture profile lists headquarters and investor (First Round Capital) but omits founder biographies and early‑stage milestones[2].
  - Because those details are not present in the indexed sources, I cannot reliably report founders’ backgrounds or specific early traction without newer or primary sources (company site, press releases, LinkedIn pages) that were not returned in this search.

Core differentiators (what can be inferred and what’s unknown)

• Reported: Positioned as software to “do more deals faster,” implying focus on workflow automation and deal velocity as differentiators[2].
  - Unknown / not verifiable in these sources: product‑level differentiators (UX, API/dev experience), pricing model, speed/scale claims, community/ecosystem, and measurable track record (customers, revenue growth, case studies)[2].
  - Because the public listing is brief, any deeper claims would require confirmation from primary materials (site, product docs, pitch decks, or interviews).

Role in the broader tech landscape (inferred)

• If VeraCarta is a deal‑execution/sales enablement tool, it sits in an active market of workflow automation for revenue and transaction teams where trends include AI assistance, automation of repetitive deal tasks, and tighter integrations between CRM, contract, and analytics systems. Those trends favor startups that can show measurable impact on time‑to‑close and deal conversion rates (this is an inference based on market dynamics, not a claim about VeraCarta itself).
  - Timing matters if the product leverages modern cloud integrations or AI to reduce manual steps in deal processes—areas attracting investor interest—but I have no direct source that VeraCarta specifically uses these technologies.

Quick take & future outlook

• With only directory / investor listing data available, VeraCarta appears to be an early‑stage startup with at least one notable investor (First Round Capital)[2]. The likely next steps for a company in this position would be to publish clearer product positioning, customer case studies, and team bios to attract users and follow‑on capital.
  - To form a firmer outlook (growth prospects, competitive positioning, founder roadmap), I recommend the following next steps: check VeraCarta’s official website, founders’ LinkedIn profiles, First Round Capital portfolio page, press releases, and product listings or app integrations for up‑to‑date information.

If you’d like, I can:

• Search again with broader queries (LinkedIn, Crunchbase, S‑1 filings, news archives) for VeraCarta’s founders, product demos, or recent funding announcements; or
• Track related companies in the deal‑execution / sales enablement space for benchmarking and competitive context.

Sources:

• Business/profile entry for VeraCarta (Gaebler Ventures listing)[2].