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§ Private Profile · 10 Hudson Yards – 25th Floor, New York, NY 10001, USA
VeeFriends is a company.
VeeFriends has raised $50.0M across 1 funding round.
Key people at VeeFriends.
VeeFriends has raised $50.0M in total across 1 funding round.
VeeFriends is a contemporary entertainment company building intellectual property around over 250 unique characters. It develops a universe integrating art, storytelling, and collectibles across media. The company leverages innovative technologies to produce animated series, trading card games, and digital assets, fostering engagement through compelling narratives and experiences.
Gary Vaynerchuk, a notable entrepreneur, founded VeeFriends in 2021. His vision introduced new intellectual property on the Ethereum blockchain, connecting character ownership with utility and community access. Vaynerchuk aimed to build an inspiring brand delivering value through positive character traits, leveraging his extensive background in media.
The company's offerings attract a broad community of collectors and enthusiasts interested in digital assets and interactive entertainment. VeeFriends' mission is to cultivate a vibrant, value-driven community by embodying positive attributes through its characters. It envisions expanding its universe while deepening engagement and connections via ongoing content development.
VeeFriends has raised $50.0M in total across 1 funding round.
VeeFriends's investors include Andreessen Horowitz, Casa Verde Capital, Sunset Ventures, Justin David Blau, Mark Cuban, Steve Aoki.
VeeFriends has raised $50.0M across 1 funding round. Most recently, it raised $50.0M Seed in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2022 | $50M Seed | Andreessen Horowitz, A16z Scout Fund | Casa Verde Capital, Sunset Ventures, Justin David Blau, Mark Cuban, Steve Aoki | Announced |
Key people at VeeFriends.
VeeFriends is a contemporary entertainment company founded by Gary Vaynerchuk that builds intellectual property around 283 unique characters embodying traits like kindness, positivity, creativity, self-discovery, accountability, and personal growth to foster community and inspire a better world.[1][2][5] It serves collectors, families, children, and event-goers through products including NFTs minted on Ethereum, trading cards, animated series, children's books, bespoke events like VeeCon, and partnerships for games and merchandise, solving the problem of disconnected personal development by scaling character-driven storytelling across digital and physical experiences.[1][3][4][5][6] The company has shown growth momentum via expansions like a global events division in 2023, partnerships with Ludex for trading cards (2024), Moonbug Entertainment for a YouTube animated series (late 2024 release), a children's book "Meet Me in the Middle," and collaborations such as Mattel integrating VeeFriends into Masters of the Universe.[3][4][5][6][7]
VeeFriends was launched in 2021 by Gary Vaynerchuk, a serial entrepreneur, CEO of VaynerMedia, Chairman of VaynerX, and creator of the 283 characters he personally imagined, drew, and developed to represent traits he admires for happiness and success.[1][3][6] The idea emerged from Vaynerchuk's desire to inspire personal growth through entertaining, virtuous characters, starting with Series 1 NFTs on Ethereum—9,400 Admission tokens, 555 Gift tokens, and 300 Access tokens—offering holders utilities like event access, physical products, and VeeCon tickets for 2022-2024.[1] Early traction came from minting the IP on blockchain for collectibility and community, evolving into physical expansions like trading cards, books, animations, and events, humanizing abstract traits through stories like Patient Pig and Eager Eagle in the 2024 children's book.[1][3][5][6]
VeeFriends rides the convergence of Web3 (NFTs/blockchain for ownership/utility), IP entertainment (animations, books, games), and experiential events, timing perfectly with post-2021 NFT maturation toward mainstream utility amid trading card revivals and family edutainment booms on YouTube.[1][4][5] Market forces like rising demand for emotional intelligence content for Gen Alpha (via shorts on passion/empathy), collector tech (AI valuation via Ludex), and hybrid digital-physical IPs (Mattel crossovers) favor its model, influencing the ecosystem by proving NFT origins can scale to kid-friendly media and global events, democratizing positivity traits through accessible, tradeable assets.[4][5][6][7] It bridges entrepreneur culture (Vaynerchuk's influence) with tech innovation, expanding blockchain beyond speculation to real-world community building.
VeeFriends is poised to deepen IP penetration with more animations, trading card expansions, global bespoke events, and merchandise partnerships, leveraging its 283-character library for transmedia dominance in positivity-driven entertainment.[3][4][5] Trends like AI-enhanced collecting, family-focused streaming, and experiential Web3 (e.g., token-gated VeeCon evolutions) will shape its path, potentially evolving influence from niche NFT project to household brand via kid media and crossovers. As it scales characters to "create a happier world," expect bolder physical-digital fusions, amplifying Vaynerchuk's mission from blockchain origins to everyday inspiration.[1][3]
