ValuesCo is a technology company.
ValuesCo has raised $3.0M across 1 funding round.
ValuesCo has raised $3.0M in total across 1 funding round.
ValuesCo is a climate-positive Web3 technology company that builds rewards ecosystems to drive purpose-driven action for brands, nonprofits, and creators.[1][2][3] It enables gamified experiences where users earn rewards—such as social tokens—for participating in campaigns, creating content, sharing on social media, attending events, and contributing to missions like ocean plastic removal or history preservation.[2][4] Serving communities aligned with values like sustainability and social good, ValuesCo solves the problem of low engagement in positive actions by aligning incentives with rewards, achieving metrics like 770k+ lbs of ocean plastic removed, $1.1M+ raised for history preservation, and 20+ communities on the platform.[4] The company has shown growth through partnerships with advertising giants and a $2.7M funding raise announced in early 2023.[3]
ValuesCo emerged in the early Web3 era, with key milestones starting around 2021-2022 as non-crypto natives began launching social tokens to engage communities and fans.[4] Pivotal moments include October 2021, when Africa's top crypto artist launched a social token experience at Christie's; April 2022 coverage of NFTs archiving African history, featuring the filmmaker of the Ethiopia Famine; and March 2022 discussions on Web3 storytelling.[4] By January 2023, ValuesCo raised $2.7M while partnering with advertising giants to reward purpose-driven customer actions via Web3, marking its evolution from niche social token experiments to a broader rewards platform for good.[3][4] December 2022 participation in WSJ Tech Live further highlighted its growing traction.[4]
ValuesCo rides the Web3 trend of tokenizing social good, blending blockchain rewards with real-world impact to counter traditional marketing's low engagement amid rising consumer demand for purpose-driven brands.[1][3] Timing aligns with post-2022 Web3 maturation, where social tokens shifted from hype to practical tools for nonprofits and creators, amplified by partnerships with ad giants amid economic pressures favoring efficient, high-ROI campaigns.[3][4] Market forces like sustainability mandates and community-led movements favor its model, influencing the ecosystem by democratizing token launches and fostering regenerative futures through gamified participation.[2][4]
ValuesCo is positioned to expand as Web3 incentives integrate deeper into mainstream marketing and social impact, potentially scaling to more global campaigns with enhanced token utilities and AI-driven personalization. Trends like regenerative tech and creator economies will shape its path, evolving its influence from niche rewards to ecosystem-wide standards for values-aligned action—building on its Web3 foundation to power the next wave of purposeful tech innovation.[1][2]
ValuesCo has raised $3.0M in total across 1 funding round.
ValuesCo's investors include Node Capital, The Hit Forge, Jake Zeller, Leore Avidar, Michael Stoppelman, Nitay Joffe.
ValuesCo has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in January 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2023 | $3.0M Seed | Node Capital, The Hit Forge, Jake Zeller, Leore Avidar, Michael Stoppelman, Nitay Joffe |