VADE

VADE (often stylized Vade or Vade Secure) is an AI-driven email security company that builds threat‑detection and response products for ISPs, MSPs, telcos, SMBs and enterprises; it was founded in 2009 in France and today protects over a billion mailboxes and operates globally as part of Hornetsecurity Group[3][5].[3]

High‑Level Overview

• Concise summary: Vade is a cybersecurity vendor focused on *AI-powered email security*—machine learning, behavioral analysis and NLP—to detect and block phishing, spear‑phishing/BEC, ransomware and other email‑borne threats for service providers and businesses worldwide[2][3].[2] [3]

For an investment firm (not applicable): Vade is a product company (see below).

For a portfolio/company profile:

• Mission: to protect digital communications by combining AI and human expertise to stop advanced email threats at scale[3].[3]
• What product it builds: email security platform and modules (e.g., Vade for M365, filtering, threat detection, real‑time link/attachment inspection, backup/compliance features via Hornetsecurity integration)[5][3].[5] [3]
• Who it serves: ISPs, telcos, MSPs, SMBs and enterprise customers; broad channel partner ecosystem (MSPs and distributors)[2][4].[2] [4]
• What problem it solves: prevents email‑borne compromise—phishing, BEC, ransomware and malware—that bypasses legacy filters by using self‑learning AI models and behavioral analysis[3][2].[3] [2]
• Growth momentum: founded in 2009, reported protection of ~1.4 billion mailboxes and thousands of customers and partners; announced a 2024 combination with Hornetsecurity to form a larger European cybersecurity leader and continues to expand in the US and Europe[2][3][5].[2] [3] [5]

Origin Story

• Founding year and early focus: Vade was founded in 2009 as a French startup focused on email security for ISPs and evolved into an AI‑centric threat detection firm serving MSPs and enterprises[3][6].[3] [6]
• Founders / background and idea emergence: public company materials describe engineers, security researchers and data scientists driving self‑learning AI for email threat detection; the company’s initial market entry targeted ISPs needing scalable filtering (detailed founder names are not prominent in the cited company pages)[3][6].[3] [6]
• Early traction / pivotal moments: scaled to protect large volumes of mail (hundreds of millions to >1 billion mailboxes), raised institutional funding (multiple rounds reported), and earned channel recognition (product finalists/awards); a major recent milestone was joining Hornetsecurity Group in 2024 to broaden product scope and market reach[6][3].[6] [3]

Core Differentiators

• AI & self‑learning models: emphasis on machine learning, anomaly detection, NLP and continuous model updates to detect new phishing and social‑engineering patterns[3].[3]
• Scale and telemetry: large corpus of email telemetry (claimed billions of messages analyzed) improves detection accuracy and reduces false positives[5][3].[5] [3]
• Channel and ISP focus: deep experience packaging solutions for ISPs, telcos and MSPs—delivered as channel‑friendly products and integrated offerings (e.g., Vade for M365, partner marketplaces)[4][5].[4] [5]
• Integrated product set & cloud operations: combines filtering, link/attachment inspection, automated response and backup/compliance via integration with Hornetsecurity’s services for broader cloud protection[5][3].[5] [3]
• Global footprint and partnerships: multiple offices and partner networks (thousands of partners claimed) that enable wide distribution and rapid deployment[3].[3]

Role in the Broader Tech Landscape

• Trend they’re riding: rise of AI/ML in cybersecurity and the increasing volume and sophistication of email attacks (phishing, BEC, ransomware), plus the shift to cloud email platforms like Microsoft 365 that are attractive targets[3][5].[3] [5]
• Why timing matters: organizations increasingly depend on email and cloud suites while attackers use social engineering and polymorphic payloads that evade signature‑based defenses—creating demand for behaviorally aware, adaptive defenses[2][3].[2] [3]
• Market forces in their favor: growth of MSP and managed security markets, regulatory/compliance pressure around data protection, and channel distribution models that favor specialized email security vendors[4][5].[4] [5]
• Influence on ecosystem: by supplying ISP/MSP‑centric, API/partnerable solutions and large telemetry sets, Vade helps raise baseline email protection for service providers and their customers and contributes detection signals to the wider security community[3][4].[3] [4]

Quick Take & Future Outlook

• Short‑term: expect continued product integration with Hornetsecurity’s portfolio (email backup, cloud compliance, and broader digital communications security), expansion in North American and European channels, and incremental improvements in ML models driven by telemetry scale[5][3].[5] [3]
• Mid‑to‑long term: competitive positioning will hinge on (a) sustaining high detection accuracy with low false positives, (b) deepening integrations with cloud platforms and XDR/SIEM ecosystems, and (c) expanding value beyond filtering (e.g., automated incident response, threat intelligence services). Growth will also depend on how well Vade/Hornetsecurity consolidate branding and partner motions after their combination[3][5].[3] [5]
• Risks and considerations: crowded email security market with major cloud providers and established vendors investing in similar AI capabilities; ongoing privacy/regulatory scrutiny around telemetry and ML use may affect data strategies[5][3].[5] [3]

Quick takeaway: Vade is a mature, channel‑focused email security vendor whose large telemetry base and AI emphasis make it a meaningful player in protecting mail flows for ISPs, MSPs and enterprises—now positioned to scale further through its integration with Hornetsecurity and continued investment in ML‑driven detection[3][5].[3] [5]