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§ Private Profile · San Francisco, CA, USA
UserTesting is a technology company.
UserTesting provides a Human Insight Platform that delivers on-demand insights into customer experiences. The platform combines a global participant network with an AI-driven engine, enabling enterprises to efficiently gather authentic feedback. This allows for informed decision-making across product development, marketing, digital design, and customer experience management.
Founded in 2007 by Dave Garr and Darrell Benatar, the company originated from an understanding that businesses struggled to efficiently access qualitative feedback from real users. This insight drove the creation of a streamlined solution to observe and comprehend actual user interactions with products and services, emphasizing human-centered design.
The platform assists diverse organizations in optimizing their offerings by integrating direct user perspectives. UserTesting helps companies validate concepts, pinpoint pain points, and iterate on designs with confidence. Its vision focuses on fostering continuous improvement in customer experiences, guiding businesses to build intuitive and effective products that genuinely resonate with their target audiences.
UserTesting has raised $253.2M across 5 funding rounds.
UserTesting has raised $253.2M in total across 5 funding rounds.
UserTesting has raised $253.2M across 5 funding rounds. Most recently, it raised $4.2M Grant in November 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 17, 2020 | $4.2M Grant | Linda Hanna | — | Announced |
| Mar 19, 2020 | $100M Venture Round | Rebecca LIU Doyle | Accel, Greenspring Associates, Openview | Announced |
| Mar 1, 2020 | $100M Series F | Insight Partners | Marathon Venture Capital, Openview Venture Partners, Accel, Greenspring Associates | Announced |
| Jan 1, 2015 | $46M Series C | Kobie Fuller | Marathon Venture Capital, Openview Venture Partners, Upfront Ventures, Anthony Saleh, Brad Schwartz, Michael Liou, TIM Kendall | Announced |
| Sep 6, 2012 | $3M Venture Round | Kern Capital | — | Announced |
UserTesting has raised $253.2M in total across 5 funding rounds.
UserTesting's investors include Linda Hanna, Rebecca Liu-Doyle, Accel, Greenspring Associates, OpenView, Insight Partners, Marathon Venture Capital, Openview Venture Partners, Kobie Fuller, Upfront Ventures, Anthony Saleh, Brad Schwartz.
UserTesting is a technology company that provides an on-demand platform for human insights, delivering real-time video, audio, written, and behavioral feedback from a global network of over 2 million testers to help businesses improve user experience (UX) for websites, apps, and prototypes.[1][2][3] It serves product, marketing, digital, and customer experience (CX) teams at over 3,000 companies, including 75 of the Fortune 100 like Facebook, Walmart, and Microsoft, solving the problem of inefficient, costly user research by enabling quick, scalable testing with diverse audiences.[2][3][7] The platform's growth includes rapid early revenue, a 2021 IPO, and a $1.3 billion acquisition by Thoma Bravo and Sunstone Partners in 2022, demonstrating strong momentum in the UX research market.[1]
UserTesting was founded in 2007 by Darrell Benatar and Dave Garr in San Francisco (later headquartered in Bellevue, Washington), stemming from Benatar's recognition of an unmet need for efficient, internet-powered user testing to replace slow, expensive traditional methods.[1][2] Benatar, an entrepreneur, partnered with Garr to leverage the rising smartphone era and internet accessibility, which aligned perfectly with growing emphasis on user-centric software development; the company generated revenue in its first month and expanded rapidly.[1] Key milestones include building a tester network, conducting millions of tests for over 2,000 customers pre-IPO, going public on November 17, 2021, and the 2022 acquisition, marking its evolution from startup to enterprise leader.[1][3]
UserTesting rides the wave of user-centric design and experience research democratization, fueled by digital transformation, AI advancements, and the shift to agile product development where data alone falls short of capturing human emotions like frustration or delight.[1][3][4] Timing was ideal at founding, coinciding with smartphone proliferation and internet ubiquity, which amplified demand for rapid UX validation amid rising customer expectations.[1] Market forces like remote work, e-commerce growth, and AI-enhanced analysis favor it, as companies prioritize intuitive digital experiences to boost loyalty and revenue; UserTesting influences the ecosystem by powering 75 Fortune 100 firms and generating millions of CX insights annually, standardizing human-centered methodologies.[2][3][7]
Post-2022 acquisition, UserTesting is poised to deepen AI innovations, leveraging its unmatched proprietary dataset for advanced ML models in multimodal research, potentially expanding into predictive UX analytics and broader CX applications.[4] Trends like generative AI, real-time personalization, and zero-party data will shape its path, enhancing platform speed and precision while addressing privacy demands. Its influence may evolve toward becoming the indispensable "human insight engine" for enterprise AI strategies, solidifying leadership as UX remains core to competitive digital products—echoing its origins in timely market insight.[3][4]