Upwards

Upwards is a technology company.

Active

Updated: Feb 17, 2026 ·

Recent News & Mentions

Feb 1, 2024FundingUpwards - Series B Apr 1, 2022FundingUpwards - Series A Aug 1, 2018FundingUpwards - Seed Jul 1, 2017FundingUpwards - Seed

Financial History

Upwards has raised $37.8M across 4 funding rounds. Most recently, it raised $21.0M Series B in February 2024.

Total Raised

$37.8M

Valuation

N/A

Funding Rounds Raised

Date	Round	Other Investors
Feb 1, 2024	$21.0M Series B	Alpha Edison, Amplify.LA, Banana Capital, Fika Ventures, FirstMark Capital, Fuel Capital, General Catalyst, Gradient Ventures, M13, QED Investors, Leah Busque
Apr 1, 2022	$12.0M Series A	Gradient Ventures, M13
Aug 1, 2018	$4.0M Seed	Acrew Capital, Alpha Edison, Amplify.LA, at.inc/, Banana Capital, Blank Ventures, Fika Ventures, FirstMark Capital, Fuel Capital, M13, Montage Ventures, MS&AD Ventures, SV Angel, Ulu Ventures, Antoine Nivard, Leah Busque, Nola Masterson, Oshri Kaplan
Jul 1, 2017	$750K Seed	Alpha Edison, Amplify.LA, Banana Capital, Fika Ventures, FirstMark Capital, Fuel Capital, M13, Leah Busque

Financial History

Upwards has raised $37.8M across 4 funding rounds.

Total Raised

$37.8M

Valuation

N/A

Deep Dive

High-Level Overview

Upward refers to two distinct technology companies with different focuses.

1. Upward Technologies (Saudi Arabia) is a digital transformation IT company providing ERP (Odoo, Microsoft Dynamics), CRM (Salesforce, Odoo), custom software, cybersecurity, and digital marketing solutions primarily to businesses seeking to streamline operations, improve productivity, and enhance customer engagement. Their services target a broad range of industries, helping clients navigate digital transformation through innovative, flexible solutions[1].

2. Upward Technology (Portland, Oregon, USA) is a Managed IT and Cybersecurity Service Provider focused on supporting small and medium-sized businesses (SMBs) by managing their IT infrastructure and security. They offer fully or co-managed IT services, cybersecurity consulting, and strategic technology roadmaps to help businesses modernize and thrive. They emphasize customer experience, innovation, and social responsibility, being the first Certified B Corp MSP in the Pacific Northwest[2][3][4].

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Origin Story

Upward Technologies (Saudi Arabia): Founded as a leading IT company in Saudi Arabia, Upward Technologies emerged to address the growing need for digital transformation in the region. Their approach centers on collaboration, innovation, and flexibility, evolving to offer a comprehensive portfolio including ERP, CRM, cybersecurity, and digital marketing solutions[1].

Upward Technology (Portland, Oregon): Founded in 2007, Upward Technology was established to provide managed IT and cybersecurity services tailored to SMBs. The company’s leadership focused on combining technical expertise with a mission-driven approach, achieving B Corp certification in 2017 to formalize their commitment to ethical business practices, environmental responsibility, and community engagement[2][3][4].

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Core Differentiators

*Upward Technologies (Saudi Arabia)*

Comprehensive digital transformation services including ERP, CRM, cybersecurity, and digital marketing
Use of leading platforms like Odoo, Microsoft Dynamics, Salesforce
Emphasis on future vision, innovation, and flexible collaboration
Industry-spanning consultation and IT management expertise[1]

*Upward Technology (Portland, Oregon)*

Managed IT and cybersecurity services with a focus on SMBs
Microsoft Certified team with multi-disciplinary expertise
First Certified B Corp MSP in the Pacific Northwest, highlighting social and environmental responsibility
High customer retention and community involvement
Offers both fully managed and co-managed IT partnerships tailored to client needs[2][3][4]

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Role in the Broader Tech Landscape

Upward Technologies (Saudi Arabia) rides the global digital transformation trend, helping regional businesses adopt cloud-based ERP/CRM and cybersecurity solutions amid increasing digital competition. The timing aligns with Saudi Arabia’s Vision 2030, which emphasizes technology-driven economic diversification. Their broad service portfolio positions them as key enablers of IT modernization in the Middle East[1].

Upward Technology (Portland, Oregon) capitalizes on the growing demand for outsourced IT and cybersecurity services among SMBs, a segment often underserved by large IT firms. Their B Corp status and community focus reflect a broader industry shift toward ethical, sustainable business practices. Their role as a trusted IT partner helps SMBs leverage technology securely and efficiently, influencing the regional tech ecosystem positively[2][3][4].

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Quick Take & Future Outlook

Upward Technologies (Saudi Arabia) is likely to expand its digital transformation offerings, integrating emerging technologies like AI and IoT to further enhance business automation and intelligence. As Saudi Arabia continues to invest in tech infrastructure, Upward Technologies is well-positioned to grow alongside increasing demand for comprehensive IT solutions.

Upward Technology (Portland, Oregon) will probably deepen its cybersecurity and managed IT services, adapting to evolving cyber threats and the increasing complexity of IT environments. Their commitment to sustainability and community engagement may further differentiate them in the market, potentially expanding their influence beyond the Pacific Northwest.

Both companies exemplify how technology firms can drive business growth and innovation within their respective markets by combining technical expertise with strategic vision and social responsibility.

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This analysis distinguishes the two companies named Upward, highlighting their unique missions, origins, differentiators, and roles in their tech ecosystems.

Sources

Frequently Asked Questions

How much funding has Upwards raised?

Upwards has raised $37.8M in total across 4 funding rounds.

Who are Upwards's investors?

Upwards's investors include Alpha Edison, Amplify.LA, Banana Capital, Fika Ventures, FirstMark Capital, Fuel Capital, General Catalyst, Gradient Ventures, M13, QED Investors, Leah Busque, Acrew Capital.