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§ Private Profile · Helsinki, Finland
Upsy Company is a technology company.
Upsy develops an AI-powered shopping assistant specifically designed for small and medium-sized e-commerce businesses. Its core product, Upsy Shopping Helper, optimizes the online shopping experience by enhancing product search, providing personalized recommendations, and efficiently managing customer frequently asked questions. The platform leverages artificial intelligence to automate customer service, aiming to boost conversion rates and increase average order value for online retailers. It seamlessly integrates into web stores for both merchants and their customers.
Details regarding Upsy's founders and exact founding date are not widely available. The company emerged from the insight that many e-commerce sites, particularly smaller operations, struggle with optimizing customer interactions and sales. The creators recognized a need for an automated solution to streamline the customer journey, helping online businesses compete more effectively.
Upsy primarily serves SME online stores and independent retailers looking to improve their customer engagement and sales performance. Its vision centers on empowering these businesses with advanced AI capabilities, previously exclusive to larger enterprises. The company strives to make sophisticated e-commerce tools accessible, ensuring webshop owners can efficiently manage sites and customers while fostering a more satisfying and personalized shopping environment for end-users.
Upsy Company has raised $1.0M across 1 funding round.
Upsy Company has raised $1.0M in total across 1 funding round.
Upsy Company has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $1M Seed | Gorilla Capital | Korpun Siemen, Sijoittaja Pro | Announced |
Upsy Company has raised $1.0M in total across 1 funding round.
Upsy Company's investors include Gorilla Capital, Korpun Siemen, Sijoittaja Pro.
Upsy Company is a Helsinki-based technology startup founded in 2021 that developed an AI-powered shopping assistant for small and medium-sized enterprise (SME) e-commerce stores.[1][2][4] The product acts like a virtual salesperson, guiding shoppers to find products, offering upsell and cross-sell recommendations, answering FAQs, and boosting conversions, average order value, and mobile sales through intelligent search and personalized suggestions.[1][2] It targets online retailers competing with giants by automating customer service and relationship-building, with early growth marked by a €1.2 million seed round in 2022 led by Gorilla Capital.[4][5] However, the company appears to have ceased operations as of March 27, 2025.[1]
Upsy Company emerged in Helsinki, Finland, in 2021 amid the rise of AI in e-commerce, aiming to empower SMEs against larger competitors.[1][4] Key details on founders are limited in available sources, but the startup quickly gained traction by addressing pain points like low conversion rates and manual customer support in online stores.[2][4] A pivotal moment came in April 2022 when it secured €1.2 million in seed funding from Gorilla Capital, a Finnish VC focused on early-stage tech, fueling ambitions to lead the shopping assistant category globally for SMEs.[4][5] This backing highlighted early validation, though operations ended in March 2025.[1]
(Note: A separate U.S.-based Upsy LLC focuses on CBD wellness products, unrelated to this AI e-commerce firm.[3])
Upsy rode the post-2020 AI democratization wave in e-commerce, where tools like chatbots and recommendation engines became essential for SMEs facing Amazon-like giants amid rising mobile shopping (over 50% of e-commerce traffic).[2][4] Timing aligned with investor interest in accessible AI, as seen in its 2022 funding during a boom in European deep tech for retail automation.[4][5] Market forces like labor shortages in customer service and demand for personalized, 24/7 support favored it, influencing the ecosystem by validating AI shopping helpers for non-enterprise players—paving the way for similar tools despite its shutdown.[1][2]
Upsy's brief arc—from 2021 launch and funding to 2025 closure—exemplifies high-risk AI retail startups, succeeding in concept but succumbing to market consolidation or scaling hurdles.[1][4] Post-shutdown, its tech likely informs evolved competitors in the €100B+ e-commerce AI space, shaped by advancing LLMs for hyper-personalization and multimodal search. Influence may persist via talent dispersal or IP acquisition, but as a deceased entity, it ties back to its core promise: humanizing AI to level the field for SMEs, a trend far from over.