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Upstreet operates a financial technology platform converting everyday shopping into fractional share rewards. Via its mobile app and browser extension, the company partners with numerous retailers, enabling users to automatically earn fractional interests in ASX-listed shares or ETFs with eligible purchases. This system offers a direct pathway for passive investment, integrating market participation into consumer spending.
Based in Sydney, Australia, Upstreet was founded on the insight that routine consumer activity could be an accessible vehicle for wealth building. Its inception sought to democratize share ownership, allowing individuals to accumulate investment portfolios by transacting with preferred retailers. This approach merges consumer loyalty with financial participation, redefining investment growth.
The platform targets consumers seeking effortless investment avenues. Users acquire minor company stakes through daily purchases, fostering financial literacy and ownership. Upstreet's vision is to empower a broad demographic by embedding investment opportunities into daily life, transforming casual shoppers into incremental shareholders, and making long-term investing accessible.
Upstreet has raised $3.0M across 1 funding round.
Upstreet has raised $3.0M in total across 1 funding round.
Upstreet has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $3M Seed | — | Jelix Ventures, Justus Hammer | Announced |
Upstreet is an Australian fintech startup that operates as a next-generation loyalty program, rewarding users with fractional shares in participating companies instead of traditional points when they shop.[1][3][5] Users shop via the free Upstreet app or Google Chrome extension with over 600 brands—both ASX-listed and privately owned—turning everyday spending into investments at no extra cost, with free share rewards, holding, and portfolio updates.[1][2][5] It serves everyday consumers seeking to build wealth through loyalty to favorite brands while helping those brands grow via increased customer ownership, positioning itself as Australia's first share rewards program in the financial software space with under 25 employees and less than $5 million in revenue and funding.[1][2]
The product solves the problem of low engagement in conventional loyalty schemes by aligning customer spending with long-term wealth growth, offering dividends and capital appreciation benefits without requiring savings round-ups or fees.[1][3] Growth indicators include one funding round (under $5M total), recent market interest in the software industry, and tech stack integration with tools like Automattic, Zendesk, Cloudflare, and Google, suggesting operational scaling.[2]
Upstreet emerged from a vision to transform everyday spending into effortless wealth-building, founded on the belief that customers should grow richer through routine purchases and loyalty to loved brands.[1] While specific founders and exact founding year are not detailed in available sources, the company is headquartered in Australia and has quickly positioned itself as a pioneer by launching as the nation's first share rewards program.[1][2] Early traction stems from its free model and expansion to over 600 brands via app and browser extension, drawing investor interest with one funding round and notable website activity spikes.[2][5] Pivotal moments include gaining momentum in the fintech loyalty space, evidenced by competitive alerts and employee growth tracking.[2]
Upstreet rides the fintech democratization wave, blending loyalty programs with micro-investing to make stock ownership accessible amid rising interest in passive wealth tools.[1][3] Timing aligns with Australia's growing shareholder culture and post-pandemic e-commerce surge, where consumers demand value beyond discounts—market forces like fractional trading popularity and brand retention challenges favor its model.[1][2][5] It influences the ecosystem by pioneering share rewards, potentially pressuring incumbents to innovate and expanding retail investor bases, while contributing to fintech's momentum in financial software with early funding and competitive buzz.[2]
Upstreet's trajectory points to aggressive user acquisition and brand partnerships, potentially scaling beyond 600 partners as fractional shares gain mainstream appeal in loyalty fintech.[2][5] Trends like embedded finance, rising retail investing, and AI-driven personalization will shape its path, enabling smarter reward matching and portfolio tools. Its influence could evolve from niche innovator to ecosystem shaper, redefining customer-brand ties if it sustains funding momentum and navigates regulatory hurdles in share distribution—ultimately proving that everyday shopping truly builds lasting wealth.[1][2]
Upstreet has raised $3.0M in total across 1 funding round.
Upstreet's investors include Jelix Ventures, Justus Hammer.
