Uprising Food is a technology company.
Uprising Food has raised $1.0M across 1 funding round.
Uprising Food has raised $1.0M in total across 1 funding round.
Uprising Food has raised $1.0M in total across 1 funding round.
Uprising Food's investors include TMV, Justin Mateen.
Uprising Food was a health-focused food company founded in 2019, specializing in keto-friendly, gluten-free, grain-free "superfood" baked goods like the Keto Kube™ bread and superfood chips.[1][2][3] It served direct-to-consumer customers nationwide via subscription delivery from its Detroit bakery, targeting keto, paleo, and low-carb dieters seeking clean, high-fiber, high-protein alternatives to traditional bread without preservatives or denatured oils.[2][3] The company addressed the demand for tasty, functional foods backed by health science but struggled with thin margins—$3.60 profit per unit after $5.25 production and shipping costs—leading to closure in March 2023 despite $3.67 million in revenue and 273% YoY growth in 2022.[3][5]
Uprising Food emerged in early 2019 from a "revolution against Big Bread," driven by siblings William and Kate Schumacher, with William leveraging his Procter & Gamble brand management experience on Olay e-commerce to handle branding and packaging.[1] The idea evolved into a husband-and-wife team of William and Kristen Schumacher partnering with artisan bakers Mark and Sara Frommeyer to create dairy-free, gluten-free, low-carb bread suitable for keto and paleo diets.[3] Early traction included direct-to-consumer sales of Breadlam’s Uprising line, a Shark Tank Season 13 appearance in 2021 seeking $500K for 3% equity (no deal), product expansions like superfood chips, and $1.25M in funding plus a VC-backed $1.3M total raise.[2][3][5]
Uprising Food rode the keto and functional food trend peaking around 2019-2022, capitalizing on rising demand for low-carb, gut-healthy alternatives amid paleo/keto diet popularity and clean-label preferences.[2][4] Timing aligned with e-commerce food delivery booms post-pandemic, enabling DTC subscriptions, but market forces like high production/shipping costs and competition from bigger players eroded viability.[3][5] It influenced the superfood bakery niche by proving science-backed baking innovations, though its 2023 shutdown highlights challenges for high-margin foodtech startups in a capital-intensive B2C model.[3][5]
Uprising Food scaled to multimillion-dollar revenue but shuttered in March 2023 due to unsustainable economics, with its website offline and team dispersing—William to e-comm roles.[3] No revival appears likely, as low margins and failed crowdfunding ($174K of targeted raise on StartEngine) underscore risks in functional foods.[5] Founders' expertise may fuel future ventures in health branding, shaped by ongoing trends in prebiotic, low-carb snacks, but the episode ties back to its bold anti-Big Bread origins: a cautionary tale of innovation clashing with operational realities in DTC foodtech.[1][3]
Uprising Food has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Series A in January 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2021 | $1.0M Series A | TMV, Justin Mateen |