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§ Private Profile · 214 Sullivan St New York, NY 10012, USA
Upfluence is a technology company.
Upfluence delivers an AI-powered influencer and affiliate marketing platform for e-commerce and direct-to-consumer brands. Core functionalities include creator discovery, streamlined campaign management, product seeding, and direct payments. Its Jaice AI acts as a campaign co-pilot, integrating with e-commerce ecosystems to optimize and scale creator-led growth strategies.
Kevin Creusy, Vivien Garnès, and Alexis Montagne founded Upfluence in 2013. Co-CEOs Creusy and Garnès, alongside Montagne, Co-Founder and CTO, identified inefficiencies in early influencer engagement. This insight motivated them to develop a platform automating and simplifying creator collaborations, addressing market demand for effective management.
The platform serves e-commerce and direct-to-consumer brands expanding their creator programs. Upfluence’s mission prioritizes making influencer marketing globally accessible, automating the entire creator lifecycle. The company aims to lead digital marketing evolution, fostering effective partnerships and driving quantifiable growth through advanced technology.
Upfluence has raised $4.0M across 1 funding round.
Upfluence has raised $4.0M in total across 1 funding round.
Upfluence is an AI-powered SaaS platform for influencer and affiliate marketing, specializing in e-commerce and direct-to-consumer brands. It helps brands discover, hire, manage, and pay influencers across platforms like Instagram, TikTok, YouTube, and more, using a database of over 12 million creators, AI-driven matching via Jaice AI, and deep e-commerce integrations with Shopify, Amazon, and others to drive sales and ROI.[2][4][5] The platform solves key pain points in influencer campaigns—such as manual discovery, outreach, payments, and analytics—by automating workflows, enabling one-click gifting and payments in 120+ countries, and providing performance tracking for metrics like reach, engagement, and sales.[1][2][6] Serving over 1,600 clients including Amazon, Marriott, and Asics, Upfluence targets enterprises and agencies with scalable tools, though its high costs and complexity suit larger teams best.[5][6]
Founded in 2011 (with some sources noting 2013), Upfluence emerged when its founder spotted the untapped potential of social media influencers as brands began leveraging them for authentic audience reach.[3][6] Initially launched as an influencer marketplace, it pivoted in 2016 to a full SaaS platform amid growing demand for data-driven tools in the nascent influencer marketing space.[1][3] Early traction came from building a vast influencer database and network across industries like fashion, beauty, and travel, evolving into comprehensive campaign management as the industry matured over a decade.[3] By its 10-year mark around 2021, Upfluence had powered thousands of campaigns, emphasizing transparency, ethical partnerships, and e-commerce focus, which propelled it to leadership with 1,300+ clients by serving scalable needs from startups to enterprises.[3][5]
Upfluence rides the explosive growth of influencer marketing, now a $21B+ industry fueled by social commerce and short-form video on TikTok and Instagram Reels, where authentic creator endorsements outperform traditional ads.[1][3] Its timing aligns with e-commerce's post-pandemic boom and AI advancements, enabling brands to scale personalized campaigns amid creator economy fragmentation (millions of micro-influencers).[2][7] Market forces like rising ad fatigue, demand for measurable ROI, and regulations on transparency favor its data-rich, compliant tools, positioning it ahead of static databases via real-time AI sourcing.[1][3] Upfluence influences the ecosystem by standardizing ethical practices, empowering 1,600+ brands to turn customers into advocates, and bridging influencers with DTC sales funnels, accelerating social commerce adoption.[5][6]
Upfluence is poised for expansion as AI deepens personalization in creator matching and automation cuts campaign timelines further, potentially capturing more mid-market share despite pricing hurdles.[1][6] Trends like shoppable video, Web3 creator tokens, and global affiliate growth will amplify its e-commerce edge, with enhancements in multi-platform analytics and AR try-ons likely next. Its influence may evolve toward full-funnel martech dominance, humanizing brand-customer connections in a trust-scarce digital world—much like its 2011 origins tapped social media's rise.
Upfluence has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Series A in September 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2018 | $4M Series A | ISAI | French Partners | Announced |
Upfluence has raised $4.0M in total across 1 funding round.
Upfluence's investors include ISAI, French Partners.