Loading organizations...
Key people at Upfin.vc.
Upfin operates as an early-stage Nordic venture fund, exclusively focused on fintech. It strategically invests in nascent financial technology companies across Europe and the Nordics, utilizing its specialized sector expertise to cultivate growth. The firm provides capital and tailored support to innovative startups, aiming to unlock significant potential in the rapidly evolving financial services landscape.
Upfin was established in May 2022 by Johan Lorenzen, its Managing Partner, and Oliver Sjöstedt, serving as Principal. They founded the firm on the insight that deep sector focus and operational experience are critical for nurturing early-stage fintech ventures. Lorenzen’s extensive background significantly informs the firm's strategic investment approach.
Upfin partners directly with early-stage fintech founders, offering both capital and essential guidance to effectively scale their businesses. The firm’s vision is to be a leading partner for exceptional fintech entrepreneurs, fostering innovation and shaping the future of financial services through targeted investments within a collaborative ecosystem. It empowers emerging leaders.
Key people at Upfin.vc.
Upfin (now operating as FinTech Collective) is a Copenhagen-based venture capital firm specializing in early-stage fintech investments across the Nordic region, including Denmark, Sweden, and the UK.[1][2][3][6] Founded in 2022, its mission centers on identifying and nurturing groundbreaking fintech solutions to transform the financial services industry, investing at pre-seed and seed stages either as lead or co-investor with check sizes of $1.5M–$3M USD.[1][2][3] Backed by institutional investors like Vækstfonden (Danish sovereign wealth fund), Velliv (pension fund), and Finansforbundet (financial services union), Upfin's Fund I achieved a first close of €30M in May 2022 and has made 4–7 investments in innovative fintechs leveraging big data, analytics, SaaS, and software.[1][2][3][5] The firm impacts the startup ecosystem by providing deep sector expertise, networks, and operating support to help founders scale in a competitive landscape.[1][6]
Upfin was established in 2022 in Copenhagen, Denmark, as a specialized early-stage fintech VC amid rising Nordic interest in financial innovation.[1][2][5] Key figures include Managing Partner Johan Lorenzen, Principal Oliver Sjöstedt, and Advisor & Co-Founder Thomas Krogh Jensen, who bring backgrounds in investment management, portfolio operations, risk management, and distribution.[2][8] The firm emerged from a first fund close of €30M in May 2022, supported by prominent Nordic institutions, marking a pivot toward dedicated fintech backing in the region.[3][5] Early momentum included rapid deployments into seven portfolio companies across Denmark, Sweden, and the UK, evolving from a niche player to a recognized force by leveraging team expertise in high-return fintech strategies.[2][3]
Upfin rides the Nordic fintech boom, fueled by digital banking adoption, open banking regulations (e.g., PSD2), and Europe's push for financial inclusion amid economic shifts.[1][2] Timing aligns with post-2022 recovery in VC funding for early-stage tech, where fintech's resilience—driven by AI, embedded finance, and regulatory tailwinds—positions Nordic hubs like Copenhagen as innovation hotspots.[3][6] Market forces like institutional LP interest from sovereign funds favor Upfin's model, amplifying its influence by bridging startups to scalable ecosystems and fostering cross-border growth in a fragmented European market.[2][8]
Upfin's rebrand to FinTech Collective signals maturation, positioning it for Fund II expansions amid sustained fintech tailwinds like AI-driven personalization and sustainable finance.[1][6] Expect deeper Nordic-UK plays, larger tickets, and more co-invests as regulatory harmonization accelerates; its LP-backed stability could evolve influence toward sector-defining exits. This evolution reinforces Upfin's core strength: turning visionary fintech into industry transformers, much like its founding bet on overlooked early-stage potential.[3][6]
