Up to Good Energy

Up to Good Energy develops sparkling beverages by harnessing upcycled coffee fruit, known as cascara. The company's products provide a mindful energy lift, positioning themselves as a healthier alternative to conventional sodas. This technical approach transforms a previously discarded agricultural byproduct into a consumable, beneficial drink.

Founder Lars, a professional with over twenty years in the food and beverage industry, established the company out of a concern for environmental changes and a desire to create a better future for his child. This personal motivation led to the realization that repurposing coffee fruit could both promote planetary sustainability and offer a wholesome, natural energy solution for consumers.

The company primarily serves individuals looking for cleaner beverage options and a positive source of energy. Up to Good Energy's vision is centered on contributing to a more sustainable world for upcoming generations through its commitment to upcycled, natural ingredients. It strives to deliver a "jolt of happy without the junk," encouraging consumers to power their days with transparent and beneficial products.