Up

Up delivers a mobile-first banking experience for Australians, designed to simplify personal finance. Its digital platform features automated savings, intuitive spending categorization, and fee-free international transactions. The company leverages technology to provide clear financial insights, empowering users with control over their money and streamlining everyday banking.

The company launched in October 2018 as a collaboration between software firm Ferocia and Bendigo & Adelaide Bank. Co-founders Dominic Pym and Grant Thomas led this initiative, establishing Australia’s first mobile-only banking application. Their insight focused on re-envisioning traditional banking through enhanced digital accessibility and user-centric design.

Up serves Australian customers seeking effortless financial management, guided by its mission to "Simplify Money, Amplify Life." The platform facilitates financial freedom via smart tools and community features integrated into users' lifestyles. It envisions a future where banking is seamless, secure, and proactively supports customers' financial well-being.