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§ Private Profile · Santa Barbara, CA, USA
Unwrap.ai is a technology company.
Unwrap.ai has raised $12.0M across 1 funding round.
Key people at Unwrap.ai.
Unwrap.ai was founded in 2021 by Joshua Reeves (Co-Founder).
Unwrap.ai has raised $12.0M in total across 1 funding round.
Unwrap.ai provides an AI-powered customer intelligence platform designed to help companies deeply understand their users and build products that resonate. The platform leverages natural language processing to automatically surface trends and insights from vast quantities of customer feedback, eliminating manual data aggregation and tagging. It delivers proactive intelligence, enabling product teams and executives to identify issues, track sentiment, and make data-driven decisions swiftly, ensuring product development aligns closely with actual user needs and experiences.
The company was founded in 2022 by Ryan Millner and Ashwin Singhania. Their foundational insight emerged during their tenure at Amazon, where they observed the immense challenge in synthesizing and acting upon fragmented customer feedback for products like Alexa. Recognizing that product roadmaps often relied on intuition rather than comprehensive customer understanding, they developed a prototype demonstrating AI's capability to process and interpret user sentiment, leading them to establish Unwrap.ai to address this widespread industry pain point.
Unwrap.ai serves product leaders, customer experience teams, and executives across various industries, empowering them to connect with the voice of the customer throughout their organizations. The platform's vision is to foster a world filled with products users genuinely love by creating a direct, intelligent link between customer input and product development. It aims to make products better, faster, and more enjoyable for everyone.
Key people at Unwrap.ai.
Unwrap.ai was founded in 2021 by Joshua Reeves (Co-Founder).
Unwrap.ai has raised $12.0M in total across 1 funding round.
Unwrap.ai's investors include Scale Venture Partners, Sequoia Capital, Priyank Chandra.
Unwrap.ai has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Series A in January 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2025 | $12M Series A | Scale Venture Partners | Sequoia Capital, Priyank Chandra | Announced |
Unwrap.ai is an AI-powered customer intelligence platform that aggregates feedback from diverse channels like app stores and social media, using natural language processing (NLP) to automatically surface trends, pain points, and opportunities for product teams.[1][2][3][4] It serves consumer-facing businesses such as Microsoft, Lyft, Oura, JetBlue, and Perplexity, solving the challenge of sifting through massive volumes of unstructured feedback to deliver actionable, proactive insights without manual tagging or dashboards.[2][4][6] With strong growth momentum—including a $4M seed round followed by a $12M Series A led by Scale Venture Partners in 2024—Unwrap enables teams to boost productivity by 25%, uncover hidden revenue like a 21% spare parts increase, and run meetings directly from its platform, reducing analysis time from 15-20 hours to 1-2 hours monthly.[1][2][4]
Unwrap was founded in 2021 in Santa Barbara, California, by Ryan Millner and Ashwin Singhania, former product managers at Amazon's Alexa engineering team.[1][3][4] Frustrated by their inability to aggregate and analyze hundreds of thousands of weekly customer anecdotes despite its centrality to their roles, they applied their deep NLP expertise—tech that powered Alexa—to customer feedback, creating a tool to "read" it instantly.[3][4] As an AI2 Incubator spinout, they raised $3M-$4M in seed funding from Cercano Management, AI2, and others after early revenue milestones with initial customers, growing to 5-10 paying clients and a team of four before expanding.[3][4] Pivotal traction came from heavy-hitter adopters like Microsoft and Lyft, fueling the $12M Series A to scale sales, engineering, and bridge builders with users.[1][4]
Unwrap rides the explosion of AI-driven customer experience tools amid surging unstructured data from apps, social, and reviews, where traditional dashboards fail high-volume feedback scenarios.[1][3] Timing aligns with maturing NLP post-ChatGPT, enabling precise human-AI collaboration as companies prioritize "customer-first" innovation amid retention pressures and churn risks.[4][5] Market forces like remote teams' need for lean operations and proactive insights favor Unwrap, influencing the ecosystem by empowering PMs at scale-ups like Perplexity to build user-loved products faster, reducing development waste, and fostering data-driven cultures.[2][4][6]
Unwrap is poised to expand its platform toward deeper discovery and connection features, leveraging Series A funds for sales/engineering growth and AI2 backing to refine NLP for broader channels.[1][4] Trends like multimodal AI and real-time feedback loops will amplify its edge, potentially capturing more enterprise logos as feedback volumes grow with global app usage. Its influence may evolve from niche aggregator to essential infrastructure for customer intelligence, solidifying founder-market fit in a crowded CX space—ultimately filling the world with products people love, as its mission states.[4]
