Untuckit is a technology company.
Untuckit has raised $30.0M across 1 funding round.
Untuckit has raised $30.0M in total across 1 funding round.
Untuckit has raised $30.0M in total across 1 funding round.
Untuckit's investors include Bond, Calibrate Ventures, First Round Capital, FPV Fund, Grishin Robotics, M13, True Ventures, Konstantin Othmer, Richard Branson.
Untuckit is not a technology company; it is a direct-to-consumer apparel brand specializing in casual men's shirts designed to be worn untucked, along with expanded offerings like Henleys, swimwear, and dresses. Founded in 2011 as an e-commerce platform, it solves the common problem of ill-fitting, baggy button-down shirts by prioritizing perfect fit and casual elegance, serving men seeking versatile, no-tuck wardrobe staples.[1][4][7] The company has achieved strong growth momentum, expanding from online-only to over 80 physical stores across the US, Canada, and UK, while reaching $200 million+ in annual revenue and maintaining profitability since 2022 through omnichannel strategies and tech integrations like NewStore for unified commerce and NetSuite for operational visibility.[1][2][3][7]
Untuckit leverages technology to enhance retail efficiency—such as mobile POS, endless aisle inventory, and real-time customer data—but remains fundamentally a fashion retailer focused on product innovation and customer experience.[3][5][6]
Untuckit was founded in 2011 by Chris Riccobono and Aaron Sanandres, driven by Riccobono's frustration with traditional baggy, long-tailed men's button-down shirts that required tucking.[1][4][7] Starting as a single-product e-commerce brand selling perfectly fitted "untucked" shirts via Shopify, it quickly gained traction by addressing a clear market gap in casual workwear, upending established brands through superior fit and direct customer focus.[2][4][7]
Pivotal moments included launching its first physical store in Soho, New York City, in 2015, followed by rapid expansion to five stores by 2016, 20+ in 2017, and over 70 by recent counts, betting on brick-and-mortar amid retail downsizing trends.[3][7][8] Early adoption of NetSuite in 2018 centralized operations from spreadsheets, fueling growth during high-expansion periods, while surviving COVID challenges led to cost-cutting and profitability by 2022.[2][7]
Untuckit's edge lies in blending product innovation with omnichannel tech, enabling scalable growth without sacrificing agility:
Untuckit rides the omnichannel retail wave, proving digitally native brands can thrive physically by using tech to bridge online-offline gaps amid e-commerce saturation and store closures.[1][3][7] Timing aligns with post-COVID shifts favoring hybrid models—surviving shutdowns via tightened marketing and tech efficiencies, while competitors falter on high acquisition costs.[2][7]
Market forces like consumer demand for seamless experiences (e.g., buy online, pick up in-store confidence) favor its NewStore/NetSuite stack, enabling "do more with less" amid labor shortages.[1][2][3] It influences the ecosystem by validating purpose-built platforms for high-growth retailers, inspiring D2C brands to invest in unified tech for profitability and expansion.[3][9]
Untuckit is poised for continued store growth (targeting 80+ already in place) and wholesale scaling, leveraging its tech stack for international push and new categories like women's apparel.[1][7] Trends like AI-driven personalization, further omnichannel unification, and sustainable fashion will shape it, building on RFID analytics and clienteling for deeper loyalty. Its influence may evolve from D2C pioneer to omnichannel benchmark, showing how apparel brands profit by prioritizing fit—literal and operational—over hype. This trajectory reinforces its origin: solving real fit problems in a baggy retail world.[1][4][7]
Untuckit has raised $30.0M across 1 funding round. Most recently, it raised $30.0M Series A in June 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2017 | $30.0M Series A | Bond, Calibrate Ventures, First Round Capital, FPV Fund, Grishin Robotics, M13, True Ventures, Konstantin Othmer, Richard Branson |