Unroll.Me
Unroll.Me is a company.
Active
Updated: ·
Financial History
Total Raised
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Valuation
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Leadership Team
Key people at Unroll.Me.
Frequently Asked Questions
Who founded Unroll.Me?
Unroll.Me was founded by Steven Greenberg (Co-Founder).
Unroll.Me is a company.
Key people at Unroll.Me.
Unroll.Me was founded by Steven Greenberg (Co-Founder).
Key people at Unroll.Me.
Unroll.Me is a free email management service that scans users' inboxes to list subscriptions, enabling bulk unsubscribes and a daily "Rollup" digest consolidating newsletters into one email.[1][3][4] It targets consumers overwhelmed by email clutter, solving inbox overload by providing instant cleanup and organization without users clicking suspicious links, which also reduces phishing risks.[1][3][4] With roots in New York since 2011, it generated $10 million in annual revenue by 2024 from a lean team of about 12 employees, peaking at millions of users before a 2017 privacy controversy impacted growth.[1][2][3]
Unroll.Me was founded in November 2011 by Jojo Hedaya and Josh Rosenwald, who started as a casual project to clean their own cluttered inboxes while brainstorming startup ideas.[3] The duo, based in New York, noticed the universal pain of subscription overload during email exchanges and built a simple tool for quick unsubscribes, achieving instant user gratification that drove early viral adoption.[1][3] It quickly gained traction, attracting investment from Rakuten (which owns Slice), leading to Slice's acquisition; by 2013, it served over half a million users with a team of eight.[2][3]
Unroll.Me rode the early 2010s wave of inbox productivity tools amid exploding email volumes from e-commerce and newsletters, capitalizing on unmet demand for frictionless unsubscribe amid failed competitors.[3][5] Its timing aligned with rising consumer awareness of digital clutter, influencing the ecosystem by popularizing digest-style aggregation (now common in Gmail, Outlook) and highlighting data privacy risks in "freemium" services.[2][4] Market forces like Uber-Lyft rivalries amplified its data model's value for competitive intelligence, but the 2017 scandal—exposed via New York Times—spurred industry scrutiny on buried ToS and data sales, pushing tools toward transparent privacy.[2][4]
Unroll.Me transformed email hygiene but stalled post-2017 privacy backlash, with stagnant employee count and no recent acquisition updates signaling limited momentum.[1][4] Looking ahead, AI-driven inbox tools (e.g., auto-categorization in modern email clients) could eclipse it, yet renewed focus on data ethics might revive demand for trusted cleaners amid persistent subscription fatigue. Its influence endures in proving data-from-email viability, potentially evolving under Slice/Rakuten into privacy-compliant analytics—tying back to its origins as a simple fix for inbox chaos that exposed bigger tensions in user data economies.[2][3]
Unroll.Me was founded by Steven Greenberg (Co-Founder).
