Unomy has raised $4.0M in total across 2 funding rounds.
Unomy's investors include Altair Capital Management, Cedar, Leta Capital.
Unomy was a B2B sales and marketing intelligence platform that enabled online businesses to gather, retain, and process client information for lead generation and decision-making.[1][2][3] It served sales and marketing professionals at companies like Citrix, Checkpoint, and Salesforce by providing tools such as filters and a Chrome extension to research receptive companies and contacts efficiently.[1] The platform solved the problem of time-consuming lead prospecting, helping teams identify enterprise clients quickly; it raised $2.4 million in funding before being acquired by WeWork in 2017 to enhance its enterprise sales for workspace partnerships, with deal terms undisclosed.[1]
Founded in 2013 in Israel, Unomy emerged as a resource for B2B sales and marketing lead generation, quickly gaining traction among thousands of professionals.[1] Its backstory centers on addressing inefficiencies in prospecting, with teams of data scientists and developers building a platform for in-depth intelligence.[2] Pivotal early adoption by major firms like Salesforce marked its rise, leading to the 2017 acquisition by WeWork, which integrated Unomy's capabilities to pitch offices to enterprise clients globally.[1]
Unomy rode the early 2010s wave of sales intelligence tools amid rising demand for data-driven B2B marketing in a post-recession startup boom.[1][2] Its timing aligned with the explosion of cloud-based CRM and lead gen platforms, filling gaps for sales teams at scale-ups like Salesforce.[1] Market forces favoring automation in prospecting—driven by big data and remote selling trends—propelled its growth, influencing the ecosystem by popularizing accessible Chrome extensions for sales workflows.[1] The WeWork acquisition highlighted its value in enterprise sales, contributing to the consolidation of sales tech into larger platforms.[1]
Post-2017 acquisition, Unomy's technology was absorbed into WeWork's operations, likely evolving within its enterprise sales stack amid WeWork's challenges and recovery efforts.[1] Looking ahead, its legacy endures in modern sales intelligence trends like AI-enhanced lead scoring and real-time data platforms, shaping tools from successors in the space.[2][3] As B2B sales increasingly leverages AI for personalization, Unomy's focus on efficient prospecting positions its DNA to influence hybrid work sales strategies, tying back to its origins in streamlining global enterprise outreach.[1]
Unomy has raised $4.0M across 2 funding rounds. Most recently, it raised $2.0M Venture Round in June 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2016 | $2.0M Venture Round | Altair Capital Management, Cedar, Leta Capital | |
| Jun 1, 2014 | $2.0M Seed | Altair Capital Management |
