Unmetric is a technology company.
Unmetric has raised $9.0M across 2 funding rounds.
Unmetric has raised $9.0M in total across 2 funding rounds.
Unmetric has raised $9.0M in total across 2 funding rounds.
Unmetric's investors include Nexus Venture Partners.
Unmetric was a SaaS platform providing AI-powered social media analytics, benchmarking, and intelligence to help brands and agencies optimize content, track competitors, and report on performance across platforms like Twitter, Facebook, YouTube, and Instagram.[1][2][3] It served global enterprises including General Motors, Prudential, Chicago Bulls, GroupM, and Ogilvy, solving challenges in engagement measurement, campaign analysis, and content strategy by offering historical data, real-time alerts, sector benchmarks, and qualitative/quantitative insights from over 100,000 brands in 30+ sectors.[1][2][3] With 51-200 employees, pricing started at $490/month, and it featured mobile apps for iOS/Android with tools like post detection, trending topics, and automated reporting.[1][2][3]
The company drove efficiency for social media teams by enabling competitive intelligence, viral content discovery, and performance ranking, but operations ceased after its acquisition by Falcon.io (later part of Cision) in October 2019.[4]
Founded in 2011 and headquartered in New York City (with later mentions of Chicago operations and an office in Chennai, India), Unmetric emerged to address the need for data-driven social media benchmarking amid rising platform dominance.[1][4][5] Early traction came from serving hundreds of global brands and agencies, bolstered by a $3.2 million Series A funding round in April 2012 from Nexus Venture Partners to expand its analytics platform.[4] Pivotal moments included building a database of over 25,000 brands and gaining Fortune 500 clients, humanizing its role through proximity to ad agencies and talent hubs in the U.S.[1][4][5]
Unmetric rode the early 2010s explosion of social media marketing, where brands needed tools to quantify ROI amid fragmented platforms and rising ad spends.[1][2] Its timing capitalized on Twitter/Facebook's maturity and the shift to data-informed content, influencing the ecosystem by popularizing competitive benchmarking—now standard in martech stacks—and enabling agencies like Ogilvy to scale strategies globally.[1][4] Market forces like AI adoption and real-time analytics favored it, though acquisition by Falcon.io in 2019 reflected consolidation in social intelligence as platforms evolved (e.g., Instagram Reels, TikTok).[3][4]
Post-2019 acquisition, Unmetric's tech integrated into Falcon.io/Cision, likely enhancing enterprise social listening amid trends like generative AI for content and privacy shifts (e.g., iOS tracking changes).[4] Its legacy persists in modern tools from competitors, but standalone growth ended; influence may evolve through Cision's communications suite, shaping how brands navigate multi-platform, cookieless analytics in a maturing martech landscape.[3][4] This underscores Unmetric's foundational role in turning social data into actionable strategy.
Unmetric has raised $9.0M across 2 funding rounds. Most recently, it raised $6.0M Series B in August 2013.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2013 | $6.0M Series B | Nexus Venture Partners | |
| Apr 1, 2012 | $3.0M Series A | Nexus Venture Partners |