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§ Private Profile · Essex, United Kingdom
UNIPaaS Payments Technologies is a technology company.
UNIPaaS Payments Technologies provides a unified, fully managed embedded payment service for Software-as-a-Service platforms. Its core offering enables platforms to integrate branded payment experiences directly into their ecosystems, supporting a wide range of payment methods including cards, digital wallets, direct debits, and instant bank transfers. The technical approach emphasizes a single contract, integration, and reporting mechanism, enhancing operational efficiency and compliance for its clients.
The company was launched in 2020 by David Avgi, Oded Kovach, Limor Liberman, and Tsach Einav. The founders, seasoned payments experts, identified a gap in the market where earlier embedded payment solutions for SaaS platforms were often fragmented and lacked comprehensive integration. David Avgi, formerly CEO of SafeCharge International Group, brought significant industry leadership, while Oded Kovach, Limor Liberman, and Tsach Einav contributed extensive experience in fintech technology, operations, and finance, respectively.
UNIPaaS serves SaaS and marketplace platforms, along with various enterprises, by empowering them to monetize payments and unlock new revenue streams. The company's vision centers on transforming payments into a strategic growth lever for these businesses, offering a seamless and secure experience. By managing the complexities of payment operations, risk, and compliance, UNIPaaS aims to allow its customers to focus on their core product development and market expansion.
UNIPaaS Payments Technologies has raised $10.0M across 1 funding round.
UNIPaaS Payments Technologies has raised $10.0M in total across 1 funding round.
UNIPaaS Payments Technologies has raised $10.0M in total across 1 funding round.
UNIPaaS Payments Technologies's investors include 10D, 1984 Ventures, Addition, Alt Capital, Coatue, Cyberstarts VC, F2 Capital, Founders Fund, LGF, Lorie&co, Saga, SNR.
UNIPaaS Payments Technologies has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Seed in February 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2021 | $10M Seed | — | 10D, 1984 Ventures, Addition, ALT Capital, Coatue, Cyberstarts VC, F2 Capital, Founders Fund, LGF, Lorie&co, Saga, SNR, TPY Capital, Vertex Ventures, Viola Ventures, Vouch Insurance, YL Ventures, Aaron Levie, Gokul Rajaram, Immad Akhund, Jason Gardner, Leonid Belkind, Louis Beryl, Marc Benioff, MAX Mullen, Oleg Rogynskyy, Omkhar Arasaratnam, SAM Altman, Sarah Friar, Scott Belsky, TOM Blomfield | Announced |
UNIPaaS Payments Technologies is a Tel Aviv-based fintech company specializing in Payfac-as-a-Service (PaaS) for embedded payments, enabling SaaS platforms, marketplaces, and enterprises in sectors like healthcare, financial services, and management software to integrate seamless payment collection.[1][2][3] It offers a unified interface for online/mobile checkouts, e-invoices, cards, bank transfers, and direct debits, with managed services including plug-and-play integration, risk management, user onboarding, and real-time payouts—all without redirects or extensive in-house resources.[1][2] The company has raised $10M in funding and powers vertical SaaS platforms by unlocking new revenue streams through branded, white-label payment journeys.[3][4]
Serving B2B platforms and their end-users, UNIPaaS solves the challenges of first-generation embedded payments by providing "embedded payments 2.0": a fully managed, compliant solution that boosts adoption, optimizes revenue, and allows focus on core growth.[2][3] Testimonials highlight its speed (weeks, not months), sector expertise (e.g., transportation, gyms, accounting), and seamless integration that enhances platform stickiness and customer experience.[3]
Founded in 2020 in Tel Aviv, Israel, UNIPaaS emerged from a team of payments veterans addressing flaws in early embedded payment systems, such as fragmented contracts, integrations, and risk management.[2][4] David Avgi, Founder and CEO, previously co-founded and led SafeCharge International Group—a major payment tech firm acquired by Nuvei in 2019—bringing deep industry expertise.[2] Oded Kovach, Co-founder and CTO, complements this with technical leadership in payments infrastructure.[2]
The idea crystallized from real-world pain points in scaling payments for platforms, leading to rapid early traction via partnerships and a $10M funding round.[4] Pivotal moments include integrations with industry-leading SaaS providers and expansions into managed services, solidifying its position as a next-gen provider.[2][3]
UNIPaaS rides the embedded finance wave, where SaaS and marketplaces embed payments to monetize services and retain users amid rising demand for seamless B2B/B2C transactions.[2][3][4] Timing aligns with global shifts to digital payments post-2020, accelerated by partnerships like Amex and GoCardless, tapping into bank payment networks and card adoption.[4] Market forces favoring it include regulatory pushes for compliant Payfac models, SaaS growth in verticals (healthcare, fintech), and the need for non-disruptive integrations amid resource constraints.[1][3]
It influences the ecosystem by enabling platforms to "own" payments—boosting stickiness, data leverage, and revenue—while lowering barriers for non-payments experts, fostering innovation in embedded finance 2.0.[2]
UNIPaaS is poised for expansion with upcoming products like AI accounts and cards, deeper SaaS vertical penetration, and global partnerships amplifying its $10M-funded momentum.[2][4] Trends like AI-optimized payments, B2B card proliferation, and bank transfer dominance will shape its path, potentially scaling via more white-label embeds.[3][4] Its influence may evolve from niche Payfac-as-a-Service to a core enabler of platform economies, unlocking sustained revenue as embedded finance matures—positioning it as the reliable heartbeat for next-gen payment journeys.[1][2]