Unioncrate is a technology company.
Unioncrate has raised $12.0M across 2 funding rounds.
Unioncrate has raised $12.0M in total across 2 funding rounds.
Unioncrate has raised $12.0M in total across 2 funding rounds.
Unioncrate's investors include 468 Capital, Bloomberg Beta, Flexcap, Founders Fund, Humba Ventures, Marcy Venture Partners, OODA Ventures, Rock Ventures, SNR, The Finger Group, Union Square Ventures, VSC Ventures.
Unioncrate is a New York City-based technology company founded in 2016 that builds an AI-powered Integrated Business Planning (IBP) platform for consumer packaged goods (CPG) brands.[1][2][6] The platform automates supply chain management by transforming raw data into actionable insights, enabling accurate demand forecasting, collaborative planning across sales, finance, supply, and logistics teams, and rapid pivots to address inefficiencies like inaccurate forecasts or inventory gaps.[1][2][3] It serves CPG companies of all sizes struggling with data overload, helping them optimize operations, reduce waste, and redirect capital toward growth, with core features including SKU-level forecasts, error analysis, and real-time adjustments for promotions or supply issues.[1][6]
Unioncrate's growth momentum stems from its focus on AI-driven granularity and automation in a fragmented CPG supply chain landscape, positioning it against competitors like Alloy.ai, RELEX, and Impact Analytics through superior forecast accuracy and cross-departmental collaboration.[1][2]
Unioncrate was founded in 2016 in New York City by James Amable and Shastri Mahadeo, a team blending engineering expertise with CPG industry experience.[1][2][6] The idea emerged from recognizing how CPG brands were overwhelmed by data but lacked efficient tools to leverage it for supply chain decisions, leading to persistent issues like poor forecasting and manual processes.[1] Early traction came from building a "digital brain" for supply chains—the IBP platform—that starts forecasts at the SKU level and uses AI to identify performance gaps, such as supply disruptions, far faster than traditional methods.[1] Pivotal moments include Techstars recognition and partnerships highlighting its role in CPG transformation, evolving from a demand planning tool into a comprehensive ecosystem for planning, execution, and adaptation.[1][3]
Unioncrate stands out in CPG supply chain tech through these key strengths:
These features provide unmatched accuracy and visibility compared to rivals emphasizing broader retail planning.[2]
Unioncrate rides the AI-driven supply chain optimization trend in CPG, where data explosion from e-commerce, volatile demand, and global disruptions demands predictive analytics over legacy spreadsheets.[1][2][3] Timing is ideal amid post-pandemic reshoring and sustainability pressures, as brands seek tools to cut waste and boost resilience—market forces like rising CPG competition and AI adoption (e.g., via Industrial IoT) favor its granular, automated approach.[1][5] It influences the ecosystem by enabling smaller brands to compete with data giants, fostering efficiency in a $2 trillion+ industry and accelerating digital transformation alongside peers like RELEX and Vekia.[2]
Unioncrate is poised to scale as CPG firms prioritize AI for end-to-end planning, potentially expanding into adjacent sectors like retail or manufacturing via IoT integrations.[2][5] Trends like generative AI for scenario simulation and real-time global supply data will amplify its edge, driving acquisitions or partnerships with enterprise players. Its influence may evolve from niche CPG innovator to broader supply chain standard-setter, transforming how brands turn data drowning into growth fuel—echoing its founding promise of a "digital brain" at the click of a button.[1]
Unioncrate has raised $12.0M across 2 funding rounds. Most recently, it raised $9.0M Series A in October 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2019 | $9.0M Series A | 468 Capital, Bloomberg Beta, Flexcap, Founders Fund, Humba Ventures, Marcy Venture Partners, OODA Ventures, Rock Ventures, SNR, The Finger Group, Union Square Ventures, VSC Ventures, Charlie Cheever, Jeremy Yap, Michael Stoppelman | |
| Sep 1, 2018 | $3.0M Seed | 468 Capital, Bloomberg Beta, Flexcap, Founders Fund, Humba Ventures, Marcy Venture Partners, OODA Ventures, Rock Ventures, SNR, The Finger Group, Union Square Ventures, VSC Ventures, Charlie Cheever, Jeremy Yap, Michael Stoppelman |