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§ Private Profile · New York City, NY, USA
Uniify is a technology company.
Unify provides a go-to-market technology platform that automates sales intelligence and engagement. It integrates sales, marketing, and artificial intelligence to power warm outbound strategies. Functioning as a system-of-action for revenue, Unify enables businesses to streamline outreach and enhance pipeline conversion through sophisticated automation and data insights.
Co-founded by Austin Hughes in 2023, Unify emerged from Hughes's experience as a Growth and Growth Product leader at Ramp. His background revealed a critical market need for a unified, intelligent system to drive revenue via more effective outbound engagement. This insight spurred Unify's creation to innovate go-to-market execution.
Unify’s platform targets sales, marketing, and growth teams optimizing their outbound efforts. It equips users with intelligent tools for efficient lead generation and pipeline conversion. The company’s vision is to further develop its system-of-action for revenue, continually evolving go-to-market operations by leveraging advanced AI for sales and marketing solutions.
Uniify has raised $22.0M across 2 funding rounds.
Uniify has raised $22.0M in total across 2 funding rounds.
Uniify has raised $22.0M in total across 2 funding rounds.
Uniify's investors include Emergence Capital, Thrive Capital, 20Sales, Abstract Ventures, AltCap, Neo, OpenAI, AngelList Syndicator, Bernhard Niesner, Christian Rebernik, Heini Zachariassen, Jannick Malling.
Uniify has raised $22.0M across 2 funding rounds. Most recently, it raised $19.0M Unify - Series A in October 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 8, 2024 | $19M Series A | Emergence Capital, Thrive Capital | 20sales, Abstract Ventures, Altcap, NEO, OpenAI | Announced |
| Feb 1, 2023 | $3M Seed | — | AngelList Syndicator, Bernhard Niesner, Christian Rebernik, Heini Zachariassen, Jannick Malling, Leif Abraham, Vincent Wols, Christian Tost | Announced |
Uniify is a Danish fintech company founded in 2019 that provides a B2B platform simplifying customer onboarding for financial institutions.[2][1] It enables fintechs, banks, lending companies, car dealers, housing companies, and others to collect customer data quickly, securely, and compliantly, addressing KYC, KYB, AML requirements, and credit assessments in minutes rather than months.[2][3] The platform offers tailored onboarding flows, real-time financial data from trusted sources, seamless API integration, and industry-specific solutions for leasing, banking, accounting, and financial advisory, reducing costs and improving customer experience.[3][1]
Uniify serves financial companies needing efficient data gathering, solving pain points like lengthy onboarding, compliance hurdles, and fragmented data sources through a unified API and engaging user flows.[1][3] With 11-50 employees, seed funding, and backing from investors like EIFO and Mastercard, it demonstrates growth momentum via active hiring for roles like Full Stack Developer and Solutions Architect.[2][1]
Uniify emerged in 2019 in Copenhagen, Denmark, from the vision of entrepreneurial founders aiming to transform customer onboarding in fintech.[1][2] Key founders include Niclas Adegnika (CEO), Martin Sandø Jensen (CCO), and Martin Senker Søndergaard (CTO), who identified the need for a one-stop platform amid rising compliance demands in a digital financial world.[2] The idea stemmed from bridging business challenges with innovation, focusing on simplicity, security, and speed to make onboarding practical for businesses and seamless for customers.[1]
Early traction built on this foundation, with the company evolving into a comprehensive solution backed by visionaries like EIFO and Mastercard, emphasizing a mission to deliver positive onboarding experiences as a core part of the customer journey.[1][3]
Uniify stands out in fintech onboarding through these key strengths:
(Note: A separate entity at uniifyapp.com focuses on employee experience platforms, but context confirms this Uniify as the fintech onboarding specialist.[4][5])
Uniify rides the digital transformation wave in fintech, where regulatory pressures like AML and KYC coincide with demands for instant, user-friendly services amid open banking trends.[1][3] Timing is ideal post-2019 founding, as remote onboarding surged with digital adoption, enabling financial firms to compete by slashing friction in customer acquisition.[2]
Market forces favoring Uniify include rising compliance costs, data silos, and the shift to API-first ecosystems, positioning it to unify fragmented sources and boost efficiency for underserved segments like car leasing and lending.[3] It influences the ecosystem by empowering smaller fintechs and banks with enterprise-grade tools, fostering innovation in customer-centric finance and reducing barriers for seed-stage players entering regulated markets.[2][1]
Uniify is poised for expansion beyond seed stage, leveraging its API-centric model to capture more European fintech market share amid growing API economy and AI-enhanced compliance tools.[3][2] Trends like real-time data analytics and embedded finance will shape its path, potentially driving partnerships with more backers like Mastercard for global scaling.
Its influence may evolve from niche onboarding specialist to foundational infrastructure, as financial firms prioritize seamless experiences—echoing its core mission to simplify onboarding for everyone in a compliant, digital-first world.[1]