Loading organizations...
§ Private Profile · R. Madalena, 70, São Paulo, Brazil
Uncover is a technology company.
Uncover delivers an advanced platform for Marketing Mix Modeling, leveraging sophisticated data integration and artificial intelligence. The solution optimizes media investments through detailed ROI analysis, dynamic budget allocation, real-time performance tracking, and predictive forecasting. This platform directly enhances marketing efficiency and fosters business growth via actionable insights.
Founded in 2021 by Daniel Guinezi, Matheus Guinezi, and Georges Boris, Uncover emerged from a recognized need for clarity and efficiency in media investment. The founders aimed to accurately measure marketing return, driving development of a unified platform. This system demystifies fragmented marketing data, enabling strategic budget decisions for advertisers.
The company serves advertisers maximizing spend, seeking profound insights into campaign effectiveness. Uncover's vision is to be the definitive solution for media optimization, guiding businesses beyond traditional attribution models. They continually evolve AI and data integration, enabling clients to achieve predictable growth in dynamic marketing landscapes.
Uncover has raised $14.1M across 5 funding rounds.
Uncover has raised $14.1M in total across 5 funding rounds.
Uncover has raised $14.1M across 5 funding rounds. Most recently, it raised $2.2M Seed Extension in March 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 27, 2025 | $2.2M Seed Plus | — | — | Announced |
| Jul 17, 2024 | $1.4M Seed | EQ2 Ventures, IgniteXL Ventures | — | Announced |
| Dec 5, 2023 | $7.5M Seed | — | — | Announced |
| Nov 1, 2022 | $1M Seed | — | Antler, IgniteXL Ventures, Philip Wilkinson | Announced |
| Feb 1, 2015 | $2M Seed | — | Antler, IgniteXL Ventures | Announced |
Uncover has raised $14.1M in total across 5 funding rounds.
Uncover's investors include EQ2 Ventures, IgniteXL Ventures, Antler, igniteXL Ventures, Philip Wilkinson.
# Uncover: Multiple Companies, One Name
The search results reveal a critical ambiguity: "Uncover" refers to at least three distinct technology companies operating in different sectors. To provide accurate analysis, I need to clarify which Uncover you're interested in, as they serve entirely different markets and have different business models.
Uncover (Legal Tech)[1] is an AI-powered legal technology platform acquired by Opus 2 that serves law firms and in-house legal teams. It uses advanced large language models to automate document organization, generate timelines, summarize case information, and provide intelligent search capabilities—reducing cognitive load while preserving lawyer decision-making authority.
Uncover (African Skincare)[3] is a Kenya-based beauty brand founded three years ago (approximately 2022) that creates skincare products specifically formulated for women with melanin-rich skin. The company has expanded across East and West Africa and raised $1.4 million in a Seed II funding round, achieving 10x revenue growth over 24 months.
Uncover (Marketing Technology)[4][5] is a marketing mix modeling and media optimization platform that helps advertisers understand marketing ROI across channels using predictive modeling and data integration. The platform claims to identify millions in optimization opportunities within marketing departments.
To provide the detailed high-level overview, origin story, core differentiators, and market analysis you've requested, please specify which Uncover company interests you. Each operates in fundamentally different industries (legal tech, consumer beauty, or marketing tech) with distinct value propositions, founding stories, and growth trajectories.