Loading organizations...
UNA Watch develops a modular GPS sports watch engineered for repairability and upgradability. This device integrates features such as a replaceable hard-shell battery, dual-frequency GPS, and an open SDK, enabling users to maintain and customize their wearable. The company's technical approach focuses on a fully modular architecture, allowing components to be easily repaired or replaced at home, promoting product longevity and reducing electronic waste.
Lewis Allison founded UNA Watch, driven by a clear insight into the limitations of disposable consumer electronics. His vision emerged from the frustration with technology designed for planned obsolescence, leading to the creation of a durable and sustainable alternative. Allison's background in tech entrepreneurship culminated in a commitment to developing a wearable that users could invest in for the long term.
The product caters to athletes and outdoor enthusiasts seeking advanced performance tracking for activities like running, cycling, and hiking. UNA Watch aims to foster a community of users who value both high-fidelity data and environmental responsibility. The company's long-term vision is to lead the shift towards truly sustainable and user-empowering technology in the wearable market.
UNA Watch has raised $410K across 1 funding round.
UNA Watch has raised $410K in total across 1 funding round.
UNA Watch has raised $410K across 1 funding round. Most recently, it raised $410K Seed in March 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2025 | $410K Seed | — | Pareto Holdings, Pitchdrive, SFC Capital, Ofir Ehrlich | Announced |
UNA Watch is a portfolio company manufacturing sustainable, fully modular GPS smartwatches designed for longevity and repairability, founded in 2024 by Lewis Allison.[1][2][4] It builds customizable, Lego-like wearables with features like dual-frequency GPS, altimeter, accelerometer, advanced heart rate monitoring, 10-day battery life, always-on MIP display, and USB-C charging, targeting athletes and users frustrated with disposable devices.[2][4] Serving sports enthusiasts and potentially industry customers, it solves the e-waste problem in wearables by enabling easy part swaps for batteries, screens, and sensors, while maintaining high performance akin to Garmin watches; early growth includes a £300,000 funding round from SFC Capital.[2][3]
UNA Watch emerged from founder Lewis Allison's frustration with wearables "engineered for disposability," drawing inspiration from sustainable tech like Fairphone and Framework laptops.[2] A former CTO at golf brand Shot Scope, Allison launched the company in 2024 in Edinburgh, Scotland, creating the world's first fully modular and repairable GPS sports watch.[1][2] Pivotal early traction came via a £300,000 investment from SFC Capital, fueling its push as a Garmin/Apple Watch alternative.[2]
UNA Watch rides the rising tide of sustainable consumer electronics, capitalizing on growing demand for repairable tech amid e-waste concerns and right-to-repair movements.[2][4] Timing aligns with 2024-2025 shifts toward modular devices (e.g., Framework's influence), as consumers and regulations push against disposable wearables from giants like Apple and Garmin.[2] Market forces like eco-conscious athletes and funding for green startups favor it, positioning UNA to influence the ecosystem by proving high-spec sustainability is viable—potentially inspiring modular standards in fitness trackers and B2B wearables.[1][2][3]
UNA Watch is poised for expansion with modular upgrades like cellular connectivity and enhanced health sensors, leveraging its £300k funding to scale production and custom industry designs.[2][3] Trends in sustainability regulations, AI-driven health tracking, and right-to-repair will propel it, evolving its influence from niche disruptor to mainstream alternative in the $50B+ wearables market. As the modular GPS watch built to last, it redefines performance without planetary compromise.[2][4]
UNA Watch has raised $410K in total across 1 funding round.
UNA Watch's investors include Pareto Holdings, Pitchdrive, SFC Capital, Ofir Ehrlich.
