UNA Watch has raised $410K in total across 1 funding round.
UNA Watch's investors include Pareto Holdings, Pitchdrive, SFC Capital, Ofir Ehrlich.
UNA Watch is a portfolio company manufacturing sustainable, fully modular GPS smartwatches designed for longevity and repairability, founded in 2024 by Lewis Allison.[1][2][4] It builds customizable, Lego-like wearables with features like dual-frequency GPS, altimeter, accelerometer, advanced heart rate monitoring, 10-day battery life, always-on MIP display, and USB-C charging, targeting athletes and users frustrated with disposable devices.[2][4] Serving sports enthusiasts and potentially industry customers, it solves the e-waste problem in wearables by enabling easy part swaps for batteries, screens, and sensors, while maintaining high performance akin to Garmin watches; early growth includes a £300,000 funding round from SFC Capital.[2][3]
UNA Watch emerged from founder Lewis Allison's frustration with wearables "engineered for disposability," drawing inspiration from sustainable tech like Fairphone and Framework laptops.[2] A former CTO at golf brand Shot Scope, Allison launched the company in 2024 in Edinburgh, Scotland, creating the world's first fully modular and repairable GPS sports watch.[1][2] Pivotal early traction came via a £300,000 investment from SFC Capital, fueling its push as a Garmin/Apple Watch alternative.[2]
UNA Watch rides the rising tide of sustainable consumer electronics, capitalizing on growing demand for repairable tech amid e-waste concerns and right-to-repair movements.[2][4] Timing aligns with 2024-2025 shifts toward modular devices (e.g., Framework's influence), as consumers and regulations push against disposable wearables from giants like Apple and Garmin.[2] Market forces like eco-conscious athletes and funding for green startups favor it, positioning UNA to influence the ecosystem by proving high-spec sustainability is viable—potentially inspiring modular standards in fitness trackers and B2B wearables.[1][2][3]
UNA Watch is poised for expansion with modular upgrades like cellular connectivity and enhanced health sensors, leveraging its £300k funding to scale production and custom industry designs.[2][3] Trends in sustainability regulations, AI-driven health tracking, and right-to-repair will propel it, evolving its influence from niche disruptor to mainstream alternative in the $50B+ wearables market. As the modular GPS watch built to last, it redefines performance without planetary compromise.[2][4]
UNA Watch has raised $410K across 1 funding round. Most recently, it raised $410K Seed in March 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2025 | $410K Seed | Pareto Holdings, Pitchdrive, SFC Capital, Ofir Ehrlich |
