ucrop.it is a technology company.
ucrop.it has raised $5.0M across 2 funding rounds.
ucrop.it has raised $5.0M in total across 2 funding rounds.
ucrop.it is a technology company founded in 2018 that builds a blockchain-based digital platform to verify sustainable agriculture practices at a global scale.[1][2][3] It connects farmers, brands, and program developers to trace and share verified sustainability goals through "Crop Stories™" from farm to product, solving challenges like deforestation compliance, carbon footprint measurement, regenerative agriculture transitions, and supply chain traceability.[1][3][4] The platform serves the agricultural industry, including grain traders, CPG companies, financial institutions, and biofuel producers, with farmers using it for free while corporates pay for verification services; it has traced over 66.6 million acres, measured carbon footprints on 9 million acres, operates in 16 countries, and supports over 4,000 programs and 100+ companies.[3][4]
Growth momentum is strong: ucrop.it has raised $4.7M total, including a $500K round just 22 days ago as of late 2025, remains unattributed and alive, and has expanded globally with partnerships like NASA Harvest for crop metrics in South America.[1][6]
ucrop.it was founded in 2018 in Argentina (with HQ in Lewes, Delaware) by Diego Hoter (CEO), an MBA graduate from the University of Edinburgh specializing in finance and economics; Marcos Botta (CIO), an agronomist with a postgraduate in agribusiness experienced in technology development and customer strategies; and Matías O’Keefe (CTO).[2][5] Alongside agricultural partners like Cazenave y Asociados, Lyncros SRL, and Pablo Vaquero, they identified the need for a scalable, remote, accurate way to verify farmers' sustainability practices aligned with global standards.[2]
The idea emerged from challenges in proving sustainable crop production amid rising demands for transparency; early traction included a $1.1M seed round in 2021 led by Closed Loop Partners and The Yield Lab LatAm, recognizing its potential to unite meat chain actors via blockchain for full traceability.[1] Pivotal moments feature awards like UNEP's Sustainable Agtech Challenge win, John Deere's Startup Collaborator 2022 selection, and NASA Harvest partnership for enhanced South American crop traceability.[6]
ucrop.it rides the sustainability and blockchain in agtech wave, addressing UN and corporate demands for verifiable nature-positive agriculture amid climate change and supply chain regulations.[3][6] Timing is ideal with rising ESG pressures, carbon markets, and tech like NASA's crop data enhancing metrics—its platform optimizes bulk trade (inspired by Covantis) and supports regenerative shifts for grains, oilseeds, and meat chains.[1][6]
Market forces favoring it include global standards (e.g., EU deforestation rules), investor interest in climate tech ($4.7M raised), and farmer incentives for premium markets; it influences the ecosystem by enabling 100+ companies to access verified crops, fostering collaborations across 16 countries and promoting profitable sustainability.[3][4][5]
With recent $500K funding and NASA ties, ucrop.it is poised for accelerated global expansion, targeting more carbon projects, green finance, and forestry via Forest Stories™.[1][4][6] Trends like AI-enhanced satellite data, stricter traceability laws, and regenerative ag scaling will propel it, potentially growing traced acres beyond 100M and investor base amid $30B+ agtech sustainability funding.
Its influence may evolve from verifier to ecosystem orchestrator, powering blockchain consortia and consumer-facing sustainability claims—building on its origin as a simple "you crop it" tool to redefine transparent, rewarding agriculture.[2][3]
ucrop.it has raised $5.0M in total across 2 funding rounds.
ucrop.it's investors include Cultivation Capital, The Yield Lab LATAM, Closed Loop Partners.
ucrop.it has raised $5.0M across 2 funding rounds. Most recently, it raised $4.0M Seed in October 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2022 | $4.0M Seed | Cultivation Capital, The Yield Lab LATAM | |
| Jan 1, 2021 | $1.0M Seed | Closed Loop Partners, The Yield Lab LATAM |