Tyme Wear
Tyme Wear is a company.
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Leadership Team
Key people at Tyme Wear.
Tyme Wear is a company.
Key people at Tyme Wear.
Tyme Wear is a Boston-based portfolio company specializing in wearable fitness technology, offering the VitalPro smart shirt (also called a chest strap) and a companion app that measure breathing, heart rate, and endurance to deliver personalized training zones and workouts for athletes and fitness enthusiasts.[1][2][5] It solves the problem of inaccurate, lab-dependent fitness assessments by enabling users to test baseline cardiorespiratory fitness in 10 minutes at home, targeting endurance sports like running and cycling to help improve performance up to 6.5x faster through data-driven threshold training.[2][3][5] With a subscription model starting at $35/month and integrations with Garmin, Apple, Android, and ERG trainers, the company has raised $1.4M in unattributed VC funding and maintains a small team under 25 employees, generating under $5M in revenue.[1][2][4]
Tyme Wear was founded in 2014 (with some sources noting 2016 activity) by Icelandic-American mechanical engineer Arnar Larusson (CEO) and Juan Carlos Morales (CTO), both based in Boston.[2][3][4] Larusson, leveraging his engineering background, co-developed the core smart shirt technology alongside a small team to address gaps in accessible endurance training tools, drawing from personal passion for athletics and problem-solving.[2][3] Early development focused on embedding soft sensors into comfortable performance apparel to detect anaerobic thresholds as accurately as lab equipment, without needing a clinical setting; a pivotal moment came in recent years with a $1.4M investment from an Icelandic firm, validating the tech and enabling app enhancements for customized running workouts.[3][4] Initial traction built through athlete testing, with plans for European expansion noted around 2022.[3]
Tyme Wear stands out in the crowded wearables market through lab-grade accuracy in everyday use:
Tyme Wear rides the explosive growth of wearable tech in fitness, a market projected to expand amid rising demand for personalized health data post-pandemic, where consumers seek pro-level insights without $500+ lab tests.[3][4] Timing aligns with advances in textile sensors and AI-driven coaching, fueled by market forces like hybrid training (home + gym) and endurance sports booms in running/cycling, where imprecise heart-rate-only devices fall short.[1][2][5] By democratizing threshold training—proven superior in studies like Wolpern et al. (2015)—it influences the ecosystem, partnering with athletes/teams and enabling data-rich apps that could feed broader health analytics, positioning it against giants like Garmin while carving a niche in breath-focused endurance.[3][5]
Tyme Wear's edge in breath-based, lab-accurate personalization positions it for growth in precision fitness, potentially expanding to team sports, EU markets (as planned post-2022), and B2B coaching integrations amid AI workout trends.[3][5] Rising demand for metabolic zone training, synced ecosystems, and subscription wearables will shape its path, with Mosaic Score dips signaling funding needs but tech validation offering upside.[4] As wearables evolve toward holistic biofeedback, Tyme Wear could amplify its influence by influencing athlete communities and developer APIs, evolving from niche endurance tool to mainstream training optimizer—ultimately empowering users to train smarter from day one.[2][5]
Key people at Tyme Wear.