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§ Private Profile · Berlin, Germany
TVSmiles is a technology company.
TVSMILES develops a mobile application that merges quiz entertainment with a loyalty program, providing incentives for users who engage with various forms of advertising. The platform features an extensive range of quiz categories and integrates diverse mobile ad formats to cultivate an interactive second-screen experience, effectively turning passive ad viewing into an active engagement opportunity.
The company was founded by Frederic Westerberg, Gaylord Zach, and Christian Heins, launching its operations around May 2013. Their foundational insight stemmed from the potential to connect traditional television advertising with mobile device interaction, thereby establishing a novel reward system designed to capture and monetize user attention within the digital sphere.
TVSMILES attracts users with its engaging quiz content and motivates ad interaction through its integrated loyalty program, fostering a dedicated user base. Advertisers leverage the platform for its array of mobile ad formats and sophisticated targeting capabilities. The company's overarching vision is to seamlessly bridge the gap between conventional media consumption and dynamic digital engagement, forging an innovative paradigm for user involvement and effective brand communication within the advertising industry.
TVSmiles has raised $13.0M across 2 funding rounds.
TVSmiles has raised $13.0M in total across 2 funding rounds.
TVSmiles has raised $13.0M in total across 2 funding rounds.
TVSmiles's investors include Omnes Capital, Headline (formerly e.ventures), German Startups Group, SevenOneMedia, Ventech, Cavalry Ventures, Cornelius Boersch, Brandenburg VENTURES, Magix, Christian Claussen.
TVSmiles has raised $13.0M across 2 funding rounds. Most recently, it raised $6.0M Series B in September 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2015 | $6M Series B | Omnes Capital | Headline, German Startups Group, Sevenonemedia, Ventech | Announced |
| Mar 1, 2014 | $7M Series A | — | Cavalry Ventures, Headline, Cornelius Boersch, Brandenburg Ventures, German Startups Group, Magix, Christian Claussen | Announced |
TVSmiles is a Berlin-based ad-tech company that builds a mobile application designed to gamify advertising by connecting television, online content, and point-of-sale interactions. Its platform allows consumers to engage with branded content such as quizzes and games, earning digital currency as a reward. TVSmiles primarily serves mobile users who prefer interactive and gamified advertising experiences, addressing the challenge of capturing and maintaining viewer attention in a fragmented media landscape[1][2][3][4][5].
Founded in 2013, TVSmiles emerged to bridge the gap between traditional TV advertising and digital engagement by leveraging mobile technology and audio recognition to create a seamless dialog marketing platform. Early traction came from its innovative approach to integrating TV content with mobile interactivity, enabling advertisers to reach consumers more effectively while rewarding user engagement[1][3][5].
TVSmiles rides the trend of *gamification* and *mobile-first advertising* in an era where traditional TV viewership is declining and advertisers seek more interactive, measurable engagement methods. The timing is favorable due to increasing smartphone penetration and consumer appetite for rewards-based marketing. Market forces such as the rise of connected TV, second-screen usage, and data-driven advertising support TVSmiles’ model. By enabling dialog marketing that links TV ads to mobile actions, TVSmiles influences the broader ecosystem by pushing advertisers toward more integrated, consumer-centric campaigns[1][3][5].
Looking ahead, TVSmiles is well-positioned to expand its influence as advertisers increasingly demand measurable ROI and interactive formats. Trends like augmented reality, AI-driven personalization, and further integration of TV and mobile platforms could shape its evolution. Its ability to maintain user engagement through gamification and rewards will be critical as competition in ad-tech intensifies. TVSmiles’ continued innovation in cross-channel marketing could redefine how brands connect with consumers in a fragmented media environment, reinforcing its role as a pioneer in mobile-native, gamified advertising.