TVSmiles

TVSmiles is a technology company.

Active

Updated: Mar 20, 2026 ·

About

TVSMILES develops a mobile application that merges quiz entertainment with a loyalty program, providing incentives for users who engage with various forms of advertising. The platform features an extensive range of quiz categories and integrates diverse mobile ad formats to cultivate an interactive second-screen experience, effectively turning passive ad viewing into an active engagement opportunity.

The company was founded by Frederic Westerberg, Gaylord Zach, and Christian Heins, launching its operations around May 2013. Their foundational insight stemmed from the potential to connect traditional television advertising with mobile device interaction, thereby establishing a novel reward system designed to capture and monetize user attention within the digital sphere.

TVSMILES attracts users with its engaging quiz content and motivates ad interaction through its integrated loyalty program, fostering a dedicated user base. Advertisers leverage the platform for its array of mobile ad formats and sophisticated targeting capabilities. The company's overarching vision is to seamlessly bridge the gap between conventional media consumption and dynamic digital engagement, forging an innovative paradigm for user involvement and effective brand communication within the advertising industry.

Recent News & Mentions

Sep 1, 2015FundingTVSmiles - Series B Mar 1, 2014FundingTVSmiles - Series A

Financial History

TVSmiles has raised $13.0M across 2 funding rounds. Most recently, it raised $6.0M Series B in September 2015.

Total Raised

$13.0M

Valuation

N/A

Funding Rounds Raised

Date	Round	Lead Investors	Other Investors
Sep 1, 2015	$6.0M Series B		Headline (formerly e.ventures)
Mar 1, 2014	$7.0M Series A		Cavalry Ventures, Headline (formerly e.ventures), Cornelius Boersch

Financial History

TVSmiles has raised $13.0M across 2 funding rounds.

Total Raised

$13.0M

Valuation

N/A

Deep Dive

TVSmiles is a Berlin-based ad-tech company that builds a mobile application designed to gamify advertising by connecting television, online content, and point-of-sale interactions. Its platform allows consumers to engage with branded content such as quizzes and games, earning digital currency as a reward. TVSmiles primarily serves mobile users who prefer interactive and gamified advertising experiences, addressing the challenge of capturing and maintaining viewer attention in a fragmented media landscape[1][2][3][4][5].

Founded in 2013, TVSmiles emerged to bridge the gap between traditional TV advertising and digital engagement by leveraging mobile technology and audio recognition to create a seamless dialog marketing platform. Early traction came from its innovative approach to integrating TV content with mobile interactivity, enabling advertisers to reach consumers more effectively while rewarding user engagement[1][3][5].

Core Differentiators

Product Differentiators: TVSmiles uniquely combines TV, online, and point-of-sale channels into one mobile platform, enhancing cross-channel marketing effectiveness.
User Experience: The app gamifies advertising through quizzes and games, making ad consumption engaging rather than intrusive.
Technology: Uses audio recognition to sync TV content with mobile interactions, enabling real-time engagement.
Reward System: Users earn digital currency for interacting with branded content, incentivizing sustained attention and loyalty.
Mobile-Native Focus: Designed specifically for mobile users, aligning with the growing trend of mobile-first media consumption[1][2][3][4][5].

Role in the Broader Tech Landscape

TVSmiles rides the trend of *gamification* and *mobile-first advertising* in an era where traditional TV viewership is declining and advertisers seek more interactive, measurable engagement methods. The timing is favorable due to increasing smartphone penetration and consumer appetite for rewards-based marketing. Market forces such as the rise of connected TV, second-screen usage, and data-driven advertising support TVSmiles’ model. By enabling dialog marketing that links TV ads to mobile actions, TVSmiles influences the broader ecosystem by pushing advertisers toward more integrated, consumer-centric campaigns[1][3][5].

Quick Take & Future Outlook

Looking ahead, TVSmiles is well-positioned to expand its influence as advertisers increasingly demand measurable ROI and interactive formats. Trends like augmented reality, AI-driven personalization, and further integration of TV and mobile platforms could shape its evolution. Its ability to maintain user engagement through gamification and rewards will be critical as competition in ad-tech intensifies. TVSmiles’ continued innovation in cross-channel marketing could redefine how brands connect with consumers in a fragmented media environment, reinforcing its role as a pioneer in mobile-native, gamified advertising.

Sources

Frequently Asked Questions

How much funding has TVSmiles raised?

TVSmiles has raised $13.0M in total across 2 funding rounds.

Who are TVSmiles's investors?

TVSmiles's investors include Headline (formerly e.ventures), Cavalry Ventures, Cornelius Boersch.

Frequently Asked Questions

How much funding has TVSmiles raised?

TVSmiles has raised $13.0M in total across 2 funding rounds.

Core Differentiators

Product Differentiators: TVSmiles uniquely combines TV, online, and point-of-sale channels into one mobile platform, enhancing cross-channel marketing effectiveness.
User Experience: The app gamifies advertising through quizzes and games, making ad consumption engaging rather than intrusive.
Technology: Uses audio recognition to sync TV content with mobile interactions, enabling real-time engagement.
Reward System: Users earn digital currency for interacting with branded content, incentivizing sustained attention and loyalty.
Mobile-Native Focus: Designed specifically for mobile users, aligning with the growing trend of mobile-first media consumption[1][2][3][4][5].