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§ Private Profile · 46 Charlotte Road London, England EC2A 3PD, GB
Tuza is a technology company.
Tuza provides an online platform for instant price comparison of card machine payment processing services. Its digital tool swiftly generates tailored quotes, allowing businesses to evaluate products and rates from leading providers. This system streamlines securing payment solutions, empowering users to efficiently identify and select optimal terms for their needs.
Founded in 2023 by CEO Ed Hardy and CTO Olivia Stannah, Tuza originated from the insight that the payment processing industry often lacks transparency. Their vision was to build a user-friendly system to demystify payment options. Hardy and Stannah aimed to equip businesses with clear information, simplifying the comparison and selection of card payment services.
Tuza primarily serves small and medium-sized independent businesses optimizing card machine costs. Its platform supports diverse local enterprises seeking better rates and appropriate hardware. Tuza envisions becoming a trusted resource for businesses navigating the payment processing landscape, ensuring transactions enhance their financial efficiency.
Tuza has raised $7.0M across 2 funding rounds.
Tuza has raised $7.0M in total across 2 funding rounds.
Tuza has raised $7.0M in total across 2 funding rounds.
Tuza's investors include Connect Ventures, Jigsaw VC, Philippe Teixeira da Mota, Entrepreneur First, Northzone, Triple Point Ventures, BITKRAFT Ventures, eFounders, General Catalyst, Outrun Ventures, Pareto Holdings, Sequoia Capital.
Tuza has raised $7.0M across 2 funding rounds. Most recently, it raised $5.0M Seed in May 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2024 | $5M Seed | Connect Ventures | Jigsaw VC, Philippe Teixeira DA Mota, Entrepreneur First, Northzone, Triple Point Ventures | Announced |
| Jun 1, 2023 | $2M Seed | — | BITKRAFT Ventures, EFounders, General Catalyst, Outrun Ventures, Pareto Holdings, Sequoia Capital, Chris Murphy, Thibaud Elziere | Announced |
Tuza is a fintech startup building a platform that enables small and medium-sized businesses (SMBs) to compare and onboard card payment providers online with transparent pricing and side-by-side rates, reducing the process from days to minutes.[1][2][3] It targets SMBs frustrated by hidden fees, opaque pricing, and clunky sales processes in traditional payment services, serving around 1.5 million potential UK SMBs by partnering with providers like Worldpay, Barclaycard, and Revolut.[2][4] Tuza has shown strong early momentum, raising £1.5 million in pre-seed funding followed by a £4 million seed round from investors including Northzone, Connect Ventures, Entrepreneur First, Triple Point, and angels, fueling UK expansion and service enhancements.[1][2]
Tuza was co-founded by CEO Ed Hardy and CTO Olivia Stannah, who identified the everyday pain of card payments for SMBs—such as complex contracts and hidden costs—through their insights into operational challenges.[2] Emerging from Entrepreneur First's portfolio, the idea crystallized around democratizing access to clear payment comparisons, addressing a long-standing issue in the UK market.[2][3] Early traction came via pre-seed funding of £1.5 million, building to a pivotal £4 million seed round that validates their vision and supports growth, marking a shift from ideation to scaling operations.[2]
Tuza rides the fintech transparency wave, capitalizing on SMB digitization and demand for customer-centric services amid rising payment volumes and tech adoption like contactless and mobile payments.[2][6] Timing aligns with a ripe UK payments market disrupted by legacy opacity, where Tuza's model encourages competition and efficiency for 1.5 million SMBs, influencing the ecosystem by pressuring providers to simplify and reduce fees.[1][2][4] Backed by prominent VCs like Northzone and Entrepreneur First, it amplifies innovation in a sector blending AI-driven insights with accessible tools, potentially reshaping SMB financial operations.[1][2][3]
Tuza is poised to expand beyond comparisons into full payment optimization and broader UK/EU reach, leveraging seed funding for product evolution and market penetration.[2] Rising SMB reliance on digital tools, regulatory pushes for transparency, and AI-enhanced fintech trends will propel growth, evolving its influence from niche comparator to ecosystem shaper for equitable payments.[2][6] As founders Hardy and Stannah scale their vision, Tuza could redefine how millions of businesses tap cards daily—turning a painful chore into seamless efficiency.[1][2]