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§ Private Profile · Maria-jacobi-gasse 1, Vienna, Vienna, 1030, Austria
tubics is a technology company.
tubics provides a specialized platform and agency services enhancing YouTube performance for businesses. Utilizing AI-powered tools and data-driven strategies, it delivers content recommendations to boost video traffic and audience engagement. This cloud-based SEO utility, engineered for the YouTube environment, enables brands to optimize content and distribution for greater visibility.
Co-founded by Claudia Eder, Matthias Funk, and Matthias Posch, tubics began operations around 2015. The founders identified a significant market gap for expert guidance within YouTube's complex algorithms. Their combined experience, notably Funk's background in digital video and SaaS, drove their decision to establish a structured, data-driven approach to channel development.
Serving diverse brands and businesses, tubics empowers clients to achieve measurable YouTube growth. Its vision aims to position it as the premier strategic partner, constantly evolving its fusion of analytical insights, creative strategies, and expert consultation. It strives to enable clients to expand audience reach through optimized video content initiatives.
tubics has raised $290K across 1 funding round.
tubics has raised $290K in total across 1 funding round.
tubics has raised $290K across 1 funding round. Most recently, it raised $290K Seed in July 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2018 | $290K Seed | — | QBIT Capital | Announced |
tubics has raised $290K in total across 1 funding round.
tubics's investors include QBIT Capital.
tubics is a Viennese technology startup founded in 2017 that builds a cloud-based SaaS platform and full-service agency focused on YouTube optimization.[1][2][3] It provides AI-powered tools for YouTube SEO, content recommendations, keyword tracking, tag generation, video editing, and analytics to boost organic traffic, views, and rankings for brands, agencies, and creators.[1][3][4] Serving global brands, international organizations, and businesses in a video-first world, tubics solves the challenge of poor ROI on YouTube without paid media by automating data-driven workflows for channel audits, growth strategies, and video production.[1][2] User reviews highlight its ease of use, clean interface, and quick results in optimizing titles, descriptions, thumbnails, and monitoring performance, with pricing starting at €490 per month.[3][4][5]
The platform combines self-service software with consultancy services like competitor analysis, sentiment analysis, and workshops, positioning tubics as the leading YouTube agency in German-speaking markets while expanding globally.[2]
tubics was founded in 2017 in Vienna by Claudia Eder, Matthias Funk, and Matthias Posch.[1] The idea emerged when co-founders Matthias Funk and Claudia Eder, working as consultants, noticed brands and agencies struggled with YouTube's algorithm, resulting in low ROI for organic videos.[1] They began manually optimizing client channels but identified opportunities for automation through a 100% data-driven, self-service software platform after successful early tests.[1]
Matthias Funk serves as CEO and CPO, leading a team including Peter Rathmayr (Head of Growth), Anna Martynova (Head of Operations), Nenad Petkovic (Head of Development), Matthew Cloy (Head of R&D), and Stephan Bruckner (Senior Account Executive).[1] The company's evolution reflects a shift from manual services to scalable SaaS tools, driven by values of passion, curiosity, effectiveness, and teamwork.[1]
tubics rides the video-first content explosion, where YouTube boasts over 400 million monthly users in Europe alone across age groups, making it essential for brand awareness and marketing in a social video era.[2] Timing aligns with AI advancements in SEO and content creation, addressing algorithm complexities that hinder organic reach amid rising ad costs and platform dominance.[1][3]
Market forces like YouTube's global scale favor tubics, as businesses seek cost-effective growth without heavy paid media; it influences the ecosystem by empowering non-experts with data-driven tools, bridging creators, marketers, and enterprises.[2][4] As a YouTube-certified agency, it sets standards in DACH markets while scaling SaaS internationally.[2]
tubics is poised to expand its AI toolkit amid surging demand for platform-agnostic video optimization, potentially adding multi-platform support (e.g., Vimeo) and advanced features like multi-user access per user roadmaps.[4] Trends in AI-driven marketing, short-form video evolution, and creator economy growth will amplify its momentum, especially as brands prioritize organic ROI in cookieless futures.[3][5]
Its influence may evolve from regional leader to global SaaS powerhouse, deepening integration with YouTube's API and enterprise tools, sustaining the mission to make YouTube work for business.[1][2]