Try.com has raised $2.2M in total across 2 funding rounds.
Try.com's investors include Amplify Partners, Angelic Ventures, BoxGroup, Electric Capital, Gradient Ventures, Humba Ventures, KRM Interests LLC, Matrix, Susa Ventures, Union Square Ventures, Y Combinator, Ben Davenport.
Try.com is a technology company that built an online try-on shopping platform enabling consumers to try clothes, shoes, or accessories at home from any e-commerce store before purchasing. Users add a "Try Button" via a $2.99 monthly Chrome extension subscription, allowing Try.com to pay upfront for items shipped for a 7-day trial period; kept items are charged, while returns are free.[1][3]
The platform serves everyday online shoppers frustrated by uncertain fit in e-commerce, solving the key problem of high return rates in fashion retail by bridging physical try-on with digital buying. Founded in 2013 in San Francisco, it raised $7.78M from investors like Floodgate and Seedcamp before being acquired (status: Acquired | Closed), with reported revenue around $6.1M and a small team under 25 employees.[1][2][3]
Try.com, originally known as Nibot, was founded in 2013 in San Francisco, California, at 207 Powell Street (later listed at 1355 Market St Ste 488).[1][2][3] Specific founders are not detailed in available records, but the company emerged amid rising e-commerce growth and persistent fit-related returns, patenting innovations like stereoscopic camera apparatus for 3D imaging in 2016 (granted 2018).[1]
Early traction came via its browser extension model, letting users "try before buy" across sites, with pivotal news coverage in 2017 highlighting its $2.99/month service.[1] It secured funding from Maiden Lane, CSC Upshot Ventures, Cherubic Ventures, Floodgate, Seedcamp, and others, totaling $7.78M (some sources note $2.7M), before acquisition, marking its evolution from startup to exited player in fashion tech.[1][3]
Try.com rode the early 2010s e-commerce boom, where online fashion sales surged but returns hit 30-40% due to fit issues, timing perfectly with AR/VR try-on trends and mobile shopping.[1] Market forces like Amazon's dominance and Shopify's rise favored plug-and-play solutions reducing cart abandonment.
It influenced the ecosystem by pioneering browser-based "try-at-home" (pre-Zynga-style AR), inspiring services like Stitch Fix or Amazon Wardrobe, and validating 3D imaging patents amid growing computer vision investments.[1] As an acquired player, it contributed to consolidations in fashion tech, where incumbents absorb innovations to combat $500B+ annual global returns.
Post-acquisition, Try.com's active operations appear closed, with no recent news since 2017, suggesting its tech lives on within the acquirer—likely enhancing larger platforms' try-on features.[1][3] Next could involve revival via AI-driven AR (e.g., post-2020 generative models for hyper-realistic fits), fueled by trends like live-stream shopping and metaverse retail.
Its influence may evolve through licensed patents or alumni spinning out in a $100B+ virtual fitting market, as sustainability pushes (reducing returns cuts waste) align with timing—watch for integrations in Shopify/Amazon ecosystems to redefine e-commerce friction. This early innovator underscores how try-before-buy reshaped shopper trust, echoing its core promise of risk-free discovery.
Try.com has raised $2.2M across 2 funding rounds. Most recently, it raised $2.0M Seed in August 2014.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2014 | $2.0M Seed | ||
| Dec 1, 2013 | $190K Seed | Amplify Partners, Angelic Ventures, BoxGroup, Electric Capital, Gradient Ventures, Humba Ventures, KRM Interests LLC, Matrix, Susa Ventures, Union Square Ventures, Y Combinator, Ben Davenport, Charlie Cheever |
