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Key people at Trustmary.
Trustmary offers a unified platform for businesses to collect, analyze, and showcase customer feedback and online reviews. The core product automates the gathering of testimonials and surveys, leveraging AI-powered analytics to transform raw data into actionable insights. Its technical approach emphasizes making customer experiences visible across various digital channels, including emerging AI search results, thereby enhancing a brand's online presence and credibility.
The company was founded in 2016 by Johannes Karjula, Valtteri Ylimäki, Arttu Haho, and Perttu Paukkeri. Their insight stemmed from a recognition of a pervasive distrust in the market, leading them to believe in the power of authentic customer voices to build confidence and drive business growth through transparency. This conviction shaped their mission to bridge the gap between businesses and customers.
Trustmary serves a broad range of industries, providing value to professionals in executive, marketing, service, and sales roles. The platform assists companies in making data-driven decisions, optimizing marketing efforts with social proof, improving operational efficiency through feedback, and building trust with prospective clients. The company’s vision is to inspire growth by enabling businesses to embrace and transparently display authentic customer experiences, ensuring brands are trusted and visible in all modern acquisition channels.
Key people at Trustmary.
Trustmary is a SaaS platform that helps service businesses collect, analyze, and showcase customer feedback, reviews, and testimonials to build trust, improve customer experience, and drive growth.[1][3][4][8] It serves companies worldwide—particularly traditional businesses struggling with digital marketing—by automating feedback collection (text and video), AI-powered analysis for insights, NPS measurement, and seamless integration of reviews into websites, search engines, social media, and marketing channels.[3][4][5][9] The platform solves key problems like identifying promoters, gathering authentic testimonials without in-person logistics, and turning feedback into actionable marketing assets, with users in 64 countries and strong international revenue growth.[5][6]
Founded in 2016 and headquartered in Jyväskylä, Finland, Trustmary employs around 20 people under CEO Johannes Karjula. Its 2025 mission emphasizes inspiring businesses to embrace the "true state of their customer voice" for mutual growth with customers, guided by values of Going Beyond, Fairness, and Growth.[2][3][6]
Trustmary was co-founded in 2016 by CEO Johannes Karjula and Valtteri Ylimäki in Central Finland, born from Karjula's experience as a digital marketing consultant spotting the need for easier testimonial collection.[5][6] Initially a project-based video production service, it hit 1 million euros in revenue in year one, grew to 30 employees by 2018, and expanded internationally amid demand for customer videos.[5] Challenges like finding willing customers, interview logistics, and content utilization prompted a 2019 pivot to SaaS software: an automated tool for identifying promoters, collecting text/video testimonials remotely, and embedding them online.[5][7]
This shift turned Trustmary into a self-service platform, boosting scalability. Pivotal moments include EU funding in 2023 for AI enhancements and a 2025 manifesto update reinforcing its focus on fair reviews and transparent customer voices.[2][5][9] Founders now share lessons via the "Founders’ Point of View" podcast.[6]
Trustmary rides the wave of customer-centric authenticity in a distrust-filled digital world, where unbiased reviews counter fake content and AI-generated noise, boosting SEO, conversions, and credibility.[3][5][8] Timing aligns with rising demand for transparent CX amid privacy regs like GDPR and AI proliferation—its tools make feedback "universally accessible" for better decisions.[2][6][9]
Market forces favoring it include SaaS scalability for global reach (170+ trial countries), EU innovation funding, and the shift from siloed tools to comprehensive platforms.[5][9] It influences the ecosystem by empowering small/medium service businesses—often underserved in digital marketing—to compete via social proof, fostering a fairer review economy.[1][7]
Trustmary is poised to expand as a leading CX platform, leveraging 2025's AI upgrades and manifesto for deeper feedback orchestration across enterprises and SMBs.[2][9] Trends like AI ethics, zero-party data, and omnichannel trust will shape it—expect integrations with emerging AI search/tools and global partnerships.[3][5]
Its influence may evolve from niche testimonial SaaS to essential infrastructure for authentic business-customer dialogue, potentially scaling via acquisitions or VC amid CX market growth. This embodies its origin: turning customer voices into a competitive edge.[1][6]
