True Glory Brands
True Glory Brands is a company.
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Leadership Team
Key people at True Glory Brands.
True Glory Brands is a company.
Key people at True Glory Brands.
Key people at True Glory Brands.
True Glory Brands is a prominent retailer and distributor specializing in premium hair extensions, hair care, and beauty products, primarily serving customers seeking high-quality virgin hair, especially 100% Remy Brazilian hair[1][2]. The company targets consumers looking for affordable yet top-tier hair extensions and wigs, including sew-in bundles, lace front wigs, closures, and clip-ins, with a strong focus on the Black haircare market. True Glory Hair, a key part of True Glory Brands, solves the problem of access to reliable, high-quality virgin hair at competitive prices, empowering customers with confidence and beauty. The brand has demonstrated significant growth momentum, evolving from humble beginnings to becoming one of the largest Black-owned, women-led hair companies in North America with millions in annual sales and a nationwide customer base[3][4].
Founded in 2010 by a young African-American couple in Atlanta, True Glory Hair began by selling virgin hair extensions directly from the trunk of their car in Southwest Atlanta[3]. Recognizing a market gap for affordable, high-quality virgin hair, they built their brand through word-of-mouth and exceptional customer service without initial marketing or social media presence. This grassroots approach led to rapid growth, with the company generating over $20 million in annual sales within a few years[3]. In 2016, new ownership under Faith McCoy Scriven modernized operations by introducing digital marketing, e-commerce, and streamlined fulfillment, further expanding True Glory’s reach nationwide while maintaining a personal customer experience[4][6].
True Glory Brands rides the trend of digital transformation in retail, particularly in beauty and personal care sectors where e-commerce and fast delivery are critical. The timing aligns with growing consumer demand for authentic, high-quality Black hair products and the rise of online shopping. Market forces such as increased awareness of Black-owned businesses and the shift toward direct-to-consumer models favor True Glory’s approach. By integrating technology like Shopify and delivery platforms, True Glory influences the broader ecosystem by demonstrating how traditional retail brands can scale nationally while maintaining a personalized customer experience[4].
True Glory Brands is poised to continue expanding its digital footprint and product lines, including recent launches like the CocoLash lash extension line[4]. Future trends shaping their journey include increased personalization in beauty retail, further integration of technology for seamless shopping and fulfillment, and growing consumer preference for ethically sourced, high-quality products. Their influence is likely to grow as they leverage their strong brand identity and operational agility to capture more market share in the competitive beauty industry. True Glory’s story—from grassroots beginnings to a tech-savvy national brand—illustrates the power of combining quality, community, and innovation in today’s marketplace.
