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§ Private Profile · Denver, CO, USA
AI-powered residential appraisal company delivering faster, more consistent home valuations across 30 US states.
True Footage is a technology-driven residential appraisal and appraiser services company founded in 2021 by John Liss. The company combines deep valuation expertise with proprietary AI-powered software, including TrueTracts, to deliver faster, more consistent, and transparent home valuations. Founded as an "anti-AMC" model with W-2 staff appraisers rather than independent contractors, True Footage operates across 30 states and serves hundreds of mortgage partners. The company has completed millions of appraisals and now runs more than 20% of its volume through its AI platform.
True Footage has raised $137.0M across 4 funding rounds.
True Footage has raised $137.0M in total across 4 funding rounds.
True Footage has raised $137.0M across 4 funding rounds. Most recently, it raised $40.0M Series C in April 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 10, 2026 | $40M Series C | Socium Ventures | — | Completed |
| Oct 28, 2023 | $27M Series B | — | — | Completed |
| Oct 15, 2021 | $69.1M Series A | — | — | Completed |
| Nov 9, 2020 | $880K Seed | — | — | Completed |
True Footage has raised $137.0M in total across 4 funding rounds.
True Footage's investors include Socium Ventures.