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Truck It In operates a digital logistics platform optimizing road freight across Pakistan. Its core product efficiently connects businesses needing cargo transport with available trucking operators. Leveraging proprietary technology, including mobile applications and a web dashboard, the platform facilitates streamlined booking, real-time tracking, and comprehensive shipment management.
Founded in 2020 by Raza Afzal, Muhammad Sarmad Farooq, and Haider Navid, Truck It In originated from observing deep inefficiencies in Pakistan’s traditional road freight. The co-founders, with prior experience in scaling ventures, identified technology's potential to digitize and rationalize this fragmented market.
Truck It In serves businesses needing cargo transport and independent truck drivers seeking consistent loads. The company’s vision focuses on modernizing and expanding Pakistan's road freight ecosystem. It aims to establish a more accessible, predictable, and efficient logistics infrastructure, empowering all supply chain stakeholders.
Truck It In has raised $18.0M across 3 funding rounds.
Truck It In has raised $18.0M in total across 3 funding rounds.
Truck It In has raised $18.0M in total across 3 funding rounds.
Truck It In's investors include Global Founders Capital, Ali Mukhtar, E62 Ventures, i2i Ventures, Kearny Jackson, LAUNCH, Not Boring Capital, Picus Capital, Point72 Ventures, SRB Ventures, Matt Brezina, Siqi Chen.
Truck It In is a logistics technology company founded in 2020 and based in Karachi, Pakistan, that provides a digital platform for streamlining road freight operations.[1][2][3] It offers load-matching, freight booking, dispatching, live trip tracking, partner onboarding, business development, and advanced analytics to optimize logistics for shippers and truckers, serving sectors like agriculture, steel, furniture, coal, construction, FMCG, chemicals, tires, pharma, and shoes.[1][2][3] The platform eliminates broker commissions, ensures fleet efficiency with real-time insights, and provides reliable round-trip assurance, positioning it as the fastest-growing logistics tech firm in the MENAP region with hyper-personalized AI-enabled solutions.[2][3]
By connecting shippers directly with drivers via dashboard and mobile apps, Truck It In solves inefficiencies in traditional road freight, such as opaque pricing, poor tracking, and high intermediary fees, enabling businesses to achieve better rates, maximum vehicle utilization, and 360° visibility into shipments.[1][2][3]
Truck It In was founded in 2020 in Karachi, Pakistan, amid a surge in startup investments, with 2021 marking a peak for the country's ecosystem, including successful seed rounds for competitors like Bookme.[1] While specific founder details are not publicly detailed in available sources, the company emerged to address fragmented road freight logistics in the MENAP region, leveraging digital tools for load-matching and booking in a market dominated by informal brokers.[1][2][3]
Early traction likely stemmed from Pakistan's growing digital logistics needs, competing with local players like BridgeLinx in Lahore and regional rivals such as Lorryz, Trukkin, and Freightix in Dubai, which offer similar digital freight networks with tracking and AI integration.[1] Pivotal moments include rapid scaling to track over 500 trips daily and expanding services to include AI-driven analytics and partner onboarding, establishing it as a key innovator in Pakistan's logistics tech space.[2]
Truck It In rides the wave of logistics digitalization in emerging markets like MENAP, where road freight remains fragmented and broker-dependent, accelerated by post-2020 e-commerce growth and investment influx in Pakistan's startup scene.[1] Timing is ideal amid rising demand for AI, IoT, and API-integrated platforms, mirroring competitors like Trukkin and Lorryz that enhance supply chain visibility.[1]
Market forces favoring it include sector-specific needs in agriculture, construction, and FMCG, plus regional shifts toward cashless, trackable freight amid economic recovery and infrastructure pushes.[2][3] It influences the ecosystem by reducing broker dominance, boosting fleet efficiency, and inspiring similar platforms like BridgeLinx, contributing to Pakistan's logistics tech maturation and broader supply chain resilience.[1]
Truck It In is poised for aggressive expansion in MENAP, potentially capturing more market share through AI enhancements, deeper sector integrations, and partnerships amid sustained digital freight adoption.[2][3] Trends like real-time analytics demand, e-commerce logistics boom, and regulatory pushes for transparency will propel growth, evolving its role from load-matcher to full-stack optimizer.
As Pakistan's startup funding momentum continues, expect funding rounds and regional scaling, solidifying its lead in streamlining road freight and delivering the efficient, broker-free logistics revolution it champions from day one.[1][2][3]
Truck It In has raised $18.0M across 3 funding rounds. Most recently, it raised $13.0M Seed in February 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2022 | $13M Seed | Global Founders Capital, ALI Mukhtar | E62 Ventures, I2I Ventures, Kearny Jackson, LAUNCH, NOT Boring Capital, Picus Capital, Point72 Ventures, SRB Ventures, Matt Brezina, Siqi Chen | Announced |
| Sep 1, 2021 | $3M Seed | — | E62 Ventures, Global Founders Capital, Kearny Jackson, LAUNCH, NOT Boring Capital, Picus Capital, Point72 Ventures, SRB Ventures, Matt Brezina, Siqi Chen | Announced |
| Apr 1, 2021 | $2M Seed | — | Global Founders Capital, SRB Ventures, Matt Brezina, Siqi Chen | Announced |
