TROOP (formerly TroopTravel) is a technology company.
TROOP (formerly TroopTravel) has raised $19.0M across 2 funding rounds.
TROOP (formerly TroopTravel) has raised $19.0M in total across 2 funding rounds.
TROOP (formerly TroopTravel) is a cloud-based meeting planning and group travel logistics platform designed for companies organizing small to large in-person meetings, such as executive offsites, board meetings, and team trainings.[1][2][3][5] It serves executive assistants, meeting planners, travel managers, and teams in industries like consulting, technology, and pharmaceuticals by scanning millions of data points—including proprietary datasets—to recommend destinations, flights, hotels, venues, and logistics while optimizing for cost, safety, sustainability, and policy compliance.[1][3][4][6] TROOP solves the complexities of modern meeting planning for remote, hybrid, and distributed teams, reducing research time from hours per week, enabling budget tracking, and streamlining workflows via integrations, API toolkit, and a marketplace for third-party vendors—driving efficiencies and fostering meaningful in-person connections.[1][2][4][5] The platform's growth includes global partnerships like Direct Travel's Avenir stack and investments expanding its U.S. mid-market presence.[3]
TROOP originated from a simple challenge: two friends from different parts of the world seeking the best meeting location, evolving into a global solution for meeting planning.[2] Co-founders Dennis Vilovic (CEO) and Leonard Cremer launched Troop Travel, with Vilovic emphasizing the mission to remove complexity from planning so teams focus on work and connections.[2][3][7] Starting with the award-winning "TROOP Where to Meet" tool for destination research and comparison, it expanded into a full platform covering logistics, attendees, budgets, and more.[2] As a remote-only company spanning 15 countries with entities in the U.S., Spain, South Africa, and the U.K., TROOP drew from its own distributed team's needs for in-person syncs like annual TROOP Sync events.[2][3] Pivotal growth includes U.S. team investments and partnerships accelerating mid-market adoption.[3]
TROOP rides the post-pandemic resurgence of in-person meetings for remote/hybrid teams, where meetings/events comprise over 50% of corporate travel spend, amplified by distributed workforces craving face-to-face energy.[2][3][5] Timing aligns with corporate travel's rebound, as firms seek tech to cut costs (via data insights) and emissions amid sustainability mandates, while reclaiming planner time lost to manual logistics.[1][4] Market forces favoring TROOP include partnerships with leaders like Direct Travel (Avenir stack with Spotnana and Center) and investor backing from Madrona-linked groups, positioning it in modern travel tech stacks for seamless planning-to-expensing workflows.[3][4][7] It influences the ecosystem by redefining meeting management as intelligent, integrated software—trusted by big brands, enabling mid-market scale, and setting standards for efficient, sustainable group travel.[3]
TROOP is primed for accelerated U.S. and global expansion through partnerships like Direct Travel, with heavy investments in regional teams and tech enhancements like AI recommendations and Local networks.[3][6] Trends shaping it include rising demand for sustainable, policy-compliant travel tech, AI-driven personalization in corporate tools, and integrated stacks blending meetings with booking/expenses—positioning TROOP as a core player in "perfect trip" ecosystems.[3][4] Its influence may evolve from niche destination tool to indispensable platform for hybrid work's meeting boom, potentially capturing more mid-market share and spawning ecosystem innovations via its Marketplace/API. This builds on its origin as a friends' solution, now empowering global teams to connect efficiently.[2][7]
TROOP (formerly TroopTravel) has raised $19.0M in total across 2 funding rounds.
TROOP (formerly TroopTravel)'s investors include Alumni Ventures, Madrona Ventures, Thayer Ventures, Al Goldstein, Arthur Kosten, Scott Hintz, Steve Kaufer, Climate Insiders, Conexo Ventures, FJ Labs, FX Ventures, Pioneer Square Labs.
TROOP (formerly TroopTravel) has raised $19.0M across 2 funding rounds. Most recently, it raised $11.0M Series B in March 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2023 | $11.0M Series B | Alumni Ventures, Madrona Ventures, Thayer Ventures, Al Goldstein, Arthur Kosten, Scott Hintz, Steve Kaufer | |
| Sep 1, 2021 | $8.0M Series A | Climate Insiders, Conexo Ventures, FJ Labs, FX Ventures, Madrona Ventures, Pioneer Square Labs, Gabriel Jarrosson, George Wallner, Philipp Frenkel, Robert André Kabs, Tim Ringel, Will Graylin |